Right Brain:

He did not reveal what is being done to us. He revealed, sort of, what we are doing to ourselves. I would have had no problem with a responsible film done on the poor eating and health habits of Americans. I think we do need to get a handle on our eating habits. What I hate about the movie is that it portrays the customers as victims of the Evil McDonalds Corporation. By making McDonalds the bogeyman it makes the customers into infants who have no control and must have big brother look after them.