I agree that the Bush campaign needs to not only focus on Kerry the flip flopper angle, but Kerry the extreme liberal.

Also, with regards to Iraq, I like the way Rudy G. makes the case (loose paraphrase):

After 9-11, the President declared war not just on Al Qaeda, but all of international terrorism. One could not have waged an effective war against international terrorism without tackling the problem of Saddam Hussein. Case closed. Very simple and very profound.

Rudy also has given another useful analogy: that of fighting organized crime. He raalized that if you took out only one of the organized crime families, that would not solve the problem, as other families would assume their place. So you had to take on all of the organized crime families in order to really solve the core problem. Again, case closed.

Here’s an effective rebuttal to Kerry’s kill the nuke bunker buster argument:

Sen Kerry, terrorists and rogue states do not seek to acquire nuclear weapons because we are building a nuclear bunker buster bomb; we are building a nuclear bunker buster bomb because terrorists and rogue states seek to acquire nuclear weapons and other forms of WMD. Case closed.