When he defended CBS’s publication of forged documents, Dan Rather spoke of the “checks and balances” that ensure the reliability of news coming from CBS, as opposed to news and commentary from the blogosphere. What are those checks and balances? Ultimately, the main check on the danger that a powerful media giant like CBS might abuse its position of trust by deliberately propagating falsehoods is the assumption that the network values its reputation for accuracy and trustworthiness. In the past, most people have assumed that while broadcast networks, wire services like the Associated Press, and newspapers will occasionally make mistakes, and will certainly spin the news consistent with their political biases, concern for their reputation in the marketplace, and even more among their peers, would prevent them from spreading outright falsehoods.
In the wake of the CBS scandal, that assumption must be reevaluated.
