First, Joe “I’ve got a chip the size of Rhode Island on my shoulder” Lockhart will have to lose the attitude.

Second, they need a plan, which should contain a message that even doits can remember (as there will be a bunch of them repeating it). The “plan” should have a jingoistic theme like, “Merry with Kerry” or “You Get Moore with Kerry.” The “plan” should contain a set of legislative initiatives (look at Clinton State of Union addresses for ideas) that don’t cost anything, or at least not much, as rolling back the deficit should still be part of the “plan.” The “plan” should not contain any mention of Vietnam, boats, medals/ribbons or vets.

Third, they need to execute the plan. If this means sending Teresa or Michael Moore to ANWR for the remainder of the campaign, so be it.