I think that the real problem that the MSM types have is that the IDEA that anyone else can access the information flow is a threat. I veiw it this way; They have for years been the only ones with access to the “information bank” they doled out what type, and how much, of the total information that came to them. Now it seems that anybody with the money and the balls to go into a combat area can provide news.

This is a threat to their carefully constructed narrative. Michael Yon and Michael Totten have been doing this for several years now, but compared to TV their coverage has relatively less exposure. Joe is well-known (in a way that neither of the Michaels are) so he is an instant draw. The MSM feel the need to denigrate him so as to try to dissuade viewers from tuning in. They are afraid that people will like him and Rivera and Olbermann will be history.

Essentially this does to the MSM what the Freedom of Information Act did to secretive government bureaucrats; it give regular people access to what they need to know to make an informed decision. Thus it is a threat to the fourth estate.