But never mind. Isn’t Newsweek a brand name? Isn’t that what we’d be buying? Well, yes, but what could be worse than the word “week” attached to news these days? “Newsday,” speaking of another dying publication, is bad enough. Week is virtually lethargic. “Newsminute” might be more like it. (By the way, you can get into the “backorder auction” for that URL at GoDaddy.com for $15.99. I checked.)
What’s surprising is this would-be sale took so long. Newsweeklies have been considered dead since the Fillmore Administration. But now… with the advent of the iPad… there has been talk of a renaissance. It wasn’t enough for the WaPo apparently, which has its eyes on bigger things, like the aforementioned HuffPo and Kos. The newspaper wants to get into the blog business.
Well, cheaper than Newsweek, but will the dentists subscribe? And I wonder if this move online by the newspaper will be so easy in the end. My observation of mainstream media blogs, for the most part, is that they feel forced. They are an imitation, sort of like white men singing the blues. And so far there has been no Joe Cocker in the crowd. Further, again with some exceptions, when bloggers get bought by MSM venues, their work begins to seem stodgy. Maybe it’s the logos.
I don’t know what the solution is for this. These are certainly tricky economic times for everyone. But I do have a suggestion for the Washington Post. Why don’t they put their newspaper and Newsweek on sale together – a package deal? That seems somehow more appealing. Maybe Craigslist would buy them.