Comments on: The Huffington Post and Pajamas Media – Who’s got the magic?

By: Godzilla

Godzilla — Tue, 01 Apr 2008 22:22:38 +0000

CTRepublican, if a person goes to the PJM site, I think it’s a pretty safe bet to think that they did so because of wanting to see what headlines are currently on the PJM site, not because they wanted to transfer specifically to one of the blogrolled sites. I don’t read the Huffington Post, but if all of its articles are on the Huffington Post site, then PJM has a better business model, in my view, and scales better. PJM effectively has, when you add in the dozen or so affilates, over 100 articles to choose from when deciding what to headline. The fact that one has to “leave” PJM to read the article is a backroom issue that should not discount the hits that PJM gets.

By: CTRepublican

CTRepublican — Tue, 01 Apr 2008 20:09:37 +0000

Roger, you’re essentially counting blogroll traffic — “many different URLs” as your own. That’s not even remotely how HuffPo gets its traffic, which is almost entirely the result of its own content.

It’s not even apples and oranges; it’s a watermelon and a Clementine.

By: Lem

Lem — Tue, 01 Apr 2008 19:33:21 +0000

The Times may not have meant it this way.
Calling her Citizen Huff, was not necessarily a compliment

By: Godzilla

Godzilla — Tue, 01 Apr 2008 19:21:15 +0000

Hmmm…since Instapundit received between 7 and 8 million hits last month alone, the obvious answer is no, logging onto instapundit directly does not increase PM hit counter.

BTW, however, whether by luck or strategic planning, you’ve got a real handshake logic thing going on, with all the bloggers in PM’s blogroll sporting the PM logo.

In fact, I think you should be advertising those bloggers with something more visual than a little button labeled “PJM Blogroll”. Whoever recommended that made a bad call, imo. It is a paradigm now that people expect to see a blogroll in the margins of the webpage, they do not expect to have to link to a page to get to the links. Inreasing the exposure to your blogroll by returning it to the way you had it should help to increase the exposure to PM. How much effect this has is debatable, but I’d argue that PM will get increased exposure. (I.E. person goes to PM, sees a blog on the blogroll, links to it, likes it, tell his network of friends about the site, and PM gets secondary exposure.)

By: Godzilla

Godzilla — Tue, 01 Apr 2008 18:53:54 +0000

Roger, there’s a part of your post that I wasn’t clear about. In order for PM to get a hit, does one have to log onto the PM site, or will logging on to one of PM’s affiliated bloggers be sufficient for PM to get credit for a visit?

By: SomeNYGuy

SomeNYGuy — Tue, 01 Apr 2008 18:52:59 +0000

Roger said,
“We’re all flying by the seat of our pants here.”

That’s not all you’re doing by the seat of your pants.

By: In Vino Veritas

In Vino Veritas — Tue, 01 Apr 2008 18:10:18 +0000

Isn’t the comparison further dubious in that the unique visitors to Pajamas Media could (and probably are ) multiple-counted. If I visit two blogs on the pajama media network in the same month, do I get counted as a “unique” visitor twice?

By: Roger

Roger — Tue, 01 Apr 2008 17:22:44 +0000

“The comparison is kinda dubious.”

You have a point, W. J. A., although I note you include the qualifier “kinda.” PJM began with many (largely like minded) political blogs coming together. This is evolving, of course, and may soon include many other things. We’re all flying by the seat of our pants here. But PJM did not begin precisely with the intentions of Fed Media. Perhaps you could say our approach was a hybrid of Huff Po and Fed.

By: W.J.A

W.J.A — Tue, 01 Apr 2008 17:15:16 +0000

The comparison is kinda dubious. The Federated Media blog network has a similar model to Pajamas Media and includes Boing Boing, Mashable, and a lot of other Technorati Top 100 blogs, but it’d be an apples/oranges deal to say Federated Media has more readers than HuffPo.

By: Anthony (Los Angeles)

Anthony (Los Angeles) — Tue, 01 Apr 2008 16:51:24 +0000

And the quality and breadth of views featured at PJM leaves HuffPo in the dust.