As a corporation, you are responsible for saving cash to prepare for rainy years like this one and the coming ones.

Corporations that strictly count on growth aren’t being realistic about prospects of market changes, technological improvements, and consumer trends. In business, you can only REACT to what happens; it’s very rare that someone gets in FRONT of, or STARTS a trend.

Corporatism being to a vast degree an inbred form of tribalism; I always remain unsurprised that corporations are held underwater for 5 seconds; and already feel like they are drowning: http://mediacondom.com/?p=172