Roger’s Rules

By Roger Kimball

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America without apology

October 9, 2008 - 8:40 am - by Roger Kimball
Will
2008-10-09 14:09:17

All McCain has to do in order to win is this:

He must hammer home the importance of drilling.

He needs one, simple message that will encapsulate all the country’s concerns.

This message is it.

Why? Because:

1. It’s wildly popular
2. Obama is against it
3. It’s sound public policy.

If we drill, we get more oil.

If we get more oil, gas prices will come down.

If gas prices come down, the cost of everything — food, textiles, electronics, etc. — will come down too.

If gas prices come down, everyone will thus be saving more money.

They will spend less on gas. Less on food. Less on everyday purchases.

This, in turn, will make families more financially solvent.

Less mortgages will go into default.

Banks will stabilize.

Credit will start flowing again.

The DOW will stop dropping so precipitously.

McCain *must* hit this point. He can win with it.

Plus, it plays to the one thing even Palin’s critics acknowledge is her strength — energy policy and taking on the oil companies.

And finally, it’s a national security issue as well, which lets McCain talk about his greatest strength (national defense) while addressing the country’s most immediate concern (the economy).

I really hope someone can get this message through to McCain. It’s the winning strategy.

At the very least, everyone here should keep repeating it, or we’re going to have Obama as president, or even worse, Obama as president in a landslide.