Benjamin Franklin published a newspaper when Philadelphia already had many available. Franklin’s newspaper was, by far, the most read of his day. Why? Franklin knew you could not be biased either left or right. He wanted his newspaper to appeal to everyone. And as a result, it did.

Pinch will either supply the leadership to change the approach of the NYT to match Franklin’s model of success or simply become another out-of-business newspaper like many of Franklin’s competitors….My guess is a slow and painfull death.