Matt,

The Obama fecals aren’t using Madison Ave. tactics.

In advertising,the expectation has to closely resemble the realization (the product or service has to live up to what’s promised).

If it doesn’t, people will complain (protest like the 100 or so thou in Washington) and sales will erode.

Which is exactly what’s happening to Obama.
People thought he was talking about change that would be positive.

All the change Obama has implemented has been catastrophic both for individuals and the country as a whole.

Obama’s people wouldn’t recognize a true Madison Ave. tactic if it bit them in the butt.