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Encounter bids The New York Times farewell

June 25, 2008 - 6:20 am - by Roger Kimball
Chris
2008-06-24 06:49:15

“Its plummeting circulation and ad revenues are objective correlatives of its loss of influence. Fewer and fewer people get their news from The New York Times…”

Look, I’m on your side politically, and I have no great love for the New York Times. But it’s a bit of a stretch to say that it has lost influence simply because its print sales (and corresponding ad revenues) are down.

The thing called New York Times isn’t made out of paper. It’s a media organization. And its medium is now the web, which has provided it MORE readers than ever in its history. Not “fewer and fewer.” It just haven’t yet figured how to make tons of money from that. But that’s a monetization problem, not a journalism or publicity problem.

For better or worse (worse, in my opinion), the New York Times has more reach and impact than ever.