My apologies for being too obscure. “To the Egress” was a famous trick used on the rubes by P. T. Barnum to move them outside so they would have to pay another nickel to get back into the exhibit.

Wiki..second to the last paragraph.
At one point, Barnum noticed that people were lingering too long at his exhibits. He posted signs indicating “This Way to the Egress”. Not knowing that “Egress” was another word for “Exit”, people followed the signs to what they assumed was a fascinating exhibit…and ended up outside

http://en.wikipedia.org/wiki/Barnum’s_American_Museum