Look the sea level is rising see the progression of the tide marks!

Sorry old boy but in this area the land has been subsiding due to plate tectonics. On the other side of the continent it looks like the sea level is dropping as the land rises as the opposing plate goes under it. You need to contribute to my fund to put a big threaded fastners into the middle of the plates to stop all of this movement, just give 5, 10, 15, or 20 thousand dollars. Make the checks out to the SCRU institute which I head.