wretchard:

“I gave a talk in late 2005 describing how the Internet works as an amplifier and filter for memes. The “amplifier” part is important to enemy disinformation. They tailor a message which will pass the host filter (if you feed the Guardian or Huffington Post a piece that blames America, for example) then it will zip past the gates and be amplified. A site’s very traffic can be used against it.”

Yes, but first you have to decide which site is more likely to believe, embace or accept the message. The Guardian,  Huffington Post and the NY Times are soft and willing receptors: they want to believe.