Belmont Club

By Richard Fernandez

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Up, up and away

April 29, 2009 - 4:04 pm - by Richard Fernandez
JMH
2009-04-29 16:36:30

I have trouble squeezing my 6’4″ frame into coach class too. Worse, when the guy in front of me reclines his seat, I can’t even use a laptop on my tray table (oh, and isn’t it a joy when he reclines his seat while I have a cup of ginger ale on the tray). It’s even a bit tight to read a paperpack.

For this and other reasons, including the TSA, I really have come to hate flying. I love travelling, but hate flying. I drive anywhere within eight hundred miles now.

I am baffled by the failure of airlines trying to price in between, and am somewhat skeptical. I would gladly pay a little more money for a little more space. First, I think most airlines are half a breath away from bankrupt most of the time anyway. Second, most airlines seem to have lost any brand distinction. What’s the difference between United, American, and US Air? The logo painted on the tail? None of the booking services mention seating space, comfort, or service level when searching for a flight. They just list the price, flight times and number of stops. If an airline is offering 10% more room at a 5% higher price, their customers are just going to see the higher price.

A blue ocean strategy has to make customers aware of the difference, otherwise it just looks like a strange, oddly priced version of the red ocean competitors.

In 2006, General Formica concluded that holding enemy prisoners for more than two days in space larger than that available to passengers in economy class was unreasonable

Does Admiral Linoleum concur? Sorry, couldn’t resist.