16. Alexis said…

“I think one of the main reason why traditional newspapers are going under has nothing to do with editorial content or the quality of reporting. The main reason is that the circulation departments tend to be run incompetently by ignorant jerks who get promoted by their friends.”
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We have a vibrant local paper here that is distributed free.
They sell enough advertising to make a go of it.
Chock full of local stories about people, organizations, entertainment, social functions, etc.

…and they do an amazing job of grabbing your interest with four of five photos of people down the left side of the front page with just enough of a caption to get you to turn to the page with the story.