Winning was not enough except to gain a very small number of independents. A better goal was to completely destroy the opponent.

On independents:

Independence is indecision, which is caused by open-mindedness. Thus most independents are soft-headed men and women who desperately want to be “fair”. They will decide at the very last second to vote for whomever they PITY. This can only help democrats.

F: “Regrettably, Obama seemed to get more sure of his information, demonstrating that self-assurance will often trump facts.”

For example, the vast majority who blindly rationalize that their favorite man won. Just by speaking out loudly enough, they can sway many lemmings to vote with the herd.