You might be aware that a week or two ago, Facebook spun its mobile Messenger (which you’d be insane to use) out of the mobile Facebook app (which you’d also be insane to use), and into its own standalone app. But have you read the TOS? Sam Fiorella did:
If you’re one of those 1,000,000,000 people who have downloaded this app, take a moment to read the following. I’ve posted, word for word, a few of the most aggressive app permission you’ve accepted.
Allows the app to change the state of network connectivity
Allows the app to call phone numbers without your intervention. This may result in unexpected charges or calls. Malicious apps may cost you money by making calls without your confirmation.
Allows the app to send SMS messages. This may result in unexpected charges. Malicious apps may cost you money by sending messages without your confirmation.
Allows the app to record audio with microphone. This permission allows the app to record audio at any time without your confirmation.
Allows the app to take pictures and videos with the camera. This permission allows the app to use the camera at any time without your confirmation.
Allows the app to read you phone’s call log, including data about incoming and outgoing calls. This permission allows apps to save your call log data, and malicious apps may share call log data without your knowledge.
Allows the app to read data about your contacts stored on your phone, including the frequency with which you’ve called, emailed, or communicated in other ways with specific individuals.
Allows the app to read personal profile information stored on your device, such as your name and contact information. This means the app can identify you and may send your profile information to others.
Allows the app to access the phone features of the device. This permission allows the app to determine the phone number and device IDs, whether a call is active, and the remote number connected by a call.
Allows the app to get a list of accounts known by the phone. This may include any accounts created by applications you have installed.
The fact that social media and mobile apps are so insidious is nothing new, we all know (or should know) that no app is truly free. “Free” online apps are paid for by the provision of personal data such as name, location, browsing history, etc. In turn, mobile developers and social networks charge advertisers to serve up highly targeted ads to specific groups of people.
In a way, it pays to offer some personal information for a better experience with online ads, which we all hate so much. However, Facebook Messenger’s attempt to collect so much information and take control of our devices is unprecedented and, quite frankly, frightening.
Forget using Facebook Messenger — it’s a privacy and control breech simply having it installed.
Nohl and Lell, researchers for the security consultancy SR Labs, are hardly the first to point out that USB devices can store and spread malware. But the two hackers didn’t merely copy their own custom-coded infections into USB devices’ memory. They spent months reverse engineering the firmware that runs the basic communication functions of USB devices—the controller chips that allow the devices to communicate with a PC and let users move files on and off of them. Their central finding is that USB firmware, which exists in varying forms in all USB devices, can be reprogrammed to hide attack code. “You can give it to your IT security people, they scan it, delete some files, and give it back to you telling you it’s ‘clean,’” says Nohl. But unless the IT guy has the reverse engineering skills to find and analyze that firmware, “the cleaning process doesn’t even touch the files we’re talking about.”
The problem isn’t limited to thumb drives. All manner of USB devices from keyboards and mice to smartphones have firmware that can be reprogrammed—in addition to USB memory sticks, Nohl and Lell say they’ve also tested their attack on an Android handset plugged into a PC. And once a BadUSB-infected device is connected to a computer, Nohl and Lell describe a grab bag of evil tricks it can play. It can, for example, replace software being installed with with a corrupted or backdoored version. It can even impersonate a USB keyboard to suddenly start typing commands. “It can do whatever you can do with a keyboard, which is basically everything a computer does,” says Nohl.
The malware can silently hijack internet traffic too, changing a computer’s DNS settings to siphon traffic to any servers it pleases. Or if the code is planted on a phone or another device with an internet connection, it can act as a man-in-the-middle, secretly spying on communications as it relays them from the victim’s machine.
I’ve always behaved as though if anyone can get physical hold of my computer or device, they can crack it. I behave that way because it’s true. But this new threat can be piggybacked into any USB device, opening up avenues that were only open before if someone got physical hold of your stuff.
My advice? Don’t borrow any wired keyboard or mice. And if you use an Android phone or tablet, charge it on a wall charger, period — don’t plug it into your Windows or Mac computer.
image via shutterstock / Piti Tan
If you own a computer, you’re going to find yourself in need of a “techie” someday. Your computer will slow down and stop working efficiently, or worse, it will crash completely and you’ll be visited by the black screen of death. When that day comes, you’ll call an IT guy (or gal) and hand your computer and all its precious — and very personal — data over to a complete stranger.
I’m not an IT person, but I happen to be married to the guy who gets the computers after all hope is lost — after the local computer shop has told you it can’t be fixed (and after they charged you an exorbitant amount of money for not fixing it). My husband (Gary) has a day job as a programmer and senior systems analyst for a Fortune 500 company, but by night, he becomes the Computer Whisperer, bringing systems back from the abyss. He rarely charges anyone (unless you count the cookies and other treats he receives from grateful friends) but considers it a hobby and a personal challenge to rescue lost computers. I’ve seen with my own eyes the deep magic of data recovery and the resurrection of a system that had been left for dead, so I’d like to offer a few things I’ve learned from watching him in action these many years.
Here Are 10 Secrets Your IT Guy Won’t Tell You:
A fascinating NASA presentation suggests that in July 2012 Earth was one week away from being struck by a massive solar storm that would have had devastating effects.
NASA’s own Science News describes this event as being “perilous.” Indeed, as perilous as “an asteroid big enough to knock modern civilization back to the 18th century.”
There are plenty of people here on Earth who are already machinating to send us back to the 18th century. Clearly, there’s something alluring about olden times.
In this case, however, it’s the coronal mass ejection that’s captivating minds. This solar storm “tore through Earth orbit in 2012,” says Science News. “Fortunately Earth wasn’t there.”
I just got back from three days in the woods, with no gadgets, no electricity, no nothin’. It’s fun to get away from all the glowing screens we spend so much of our modern lives staring into, but it’s also a lot of work. I had myself, my two boys, and my young niece to take care of, which meant that by the time I’d finished cleaning up from breakfast, it was nearly time to start on lunch. The afternoons were wet, the nights were cold. At the end of the day I was too tired to even bother with the Kindle I’d brought along. Last night before bed I liberated one of Melissa’s prescription-strength Ibuprofens, just to make sure my woodland collection of aches and pains wouldn’t keep me up. There were extra batteries for a couple of LED lanterns and various flashlights — but if those wore out, then what? Well, civilization was about 45 minutes away by way of an occasionally questionable gravel road.
And if something turned off the lights in town, too?
“Getting away from it all” presumes having something to get away from — and something to get back to, too.
I’ll take modern life, thanks.
For decades Japan has been the world’s playground for design innovation. But now it may become ground zero for the future of something far more hostile: military drones.
The country has positioned itself as one of the unlikely players in the escalating global race for military drones, a move that’s controversial both at home and abroad.
Controversial? Sure, given Japan’s history and Article 9 of its constitution. Unlikely? Not really. Drones play on Japan’s strengths in aerospace and miniaturization, while sidestepping her major manpower weakness. I once had a daydream of a future Japan, barely populated by septuagenarians and up, protected by fully automated swarms of lightning fast and extremely deadly robots and missiles. Think of a retirement home in a dangerous neighborhood, defended by The Matrix.
Isn’t that the way Japan is already going?
Microsoft announced its biggest layoffs ever, and the underlying message is that buying Nokia was a mistake. Workers at the formerly-independent phonemaker will take the brunt of the cuts.
Google tried to buy its way into relevance as a smartphone maker by buying Motorola Mobility for $12.5 billion. They sold it off barely more than two years later for less than $3 billion. Late last year Microsoft bought Nokia’s handset division for $7.2 billion, and that has already turned out not to be worth much more than the prices of several thousand pink slips and severance packages.
These troubles are nothing unique to Google or to Microsoft — mergers & acquisitions are hard, and rarely work out as planned. And that’s if they work out at all. Ford and GM went on a buying spree of foreign automakers (SAAB, Jaguar, Aston-Martin, etc) and proceeded very quickly to drive them all into the dirt. It’s very difficult for a company to buy its way into relevancy in new markets. Ford had about as much business building Jaguars as Google did building its own smartphones.
When buyouts do work, it tends to be when a much bigger company is the buyer of a much smaller company, to gain needed technology or desired expertise, and then impose its own corporate culture on the buy-ee. Marriages usually work best as a partnership of equals; buyouts usually work best when one company completely loses its identity.
It’s an expensive lesson, but business leaders never seem to tire of learning it.
In partnership with the new fiction publishing platform Liberty Island, PJ Lifestyle is going to begin promoting and co-hosting a series of debates and discussions about popular culture. The goal is to figure out what works and what doesn’t so that in the future we can promote and create better fiction and culture of our own. These are public brainstorming sessions for writers and culture advocates interested in developing a more vibrant popular culture. You’re invited to submit your answers to any of these questions — or a related one of your own! — that interests you:
A) in the comments
C) at your blog, then let us know in the comments or via email.
The most interesting answers may be linked, cross-posted, or published at PJ Lifestyle.
Also check out Monday’s question “Is The Prisoner Actually a Continuation of Secret Agent?,” Tuesday’s question: “Is The Prisoner TV’s Greatest Cult Classic?,” Wednesday’s question:What Are the Top 5 Episodes of The Prisoner? and Francis Poretto’s great essay. “Escaping The Village: Freedom And The Prisoner.”
You want “ahead-of-its-time”? “Ahead-of-its-time???
Take a look at this episode list for ‘Max Headroom’.
Max Headroom [http://en.wikipedia.org/wiki/Max_Headroom_(TV_series)]
When the show debuted in 1985 (UK), the computer mouse had been on market just one year. Windows, in so far as it existed, was a DOS interface. Few knew what a modem was, and a standard one would probably load this web page in about six hours. Cell phones for millionaires were the size of a brick. (Cue ‘Wall Street’ beach scene ref.) The Internet was eight years away.
Read that list, then let’s talk about “ahead-of-its-time”.
Something like 98% of Fortune 500 companies were already considering or had already deployed (with the accent on “deployed”) iOS devices with their employees. But now IT might not grumble so much about having to do it:
Apple has announced a strategic partnership with IBM that will see the enterprise giant transfer over 150 of their enterprise and IT apps and tools to Apple platforms natively, and will also have IBM selling Apple iPhones and iPads to its business clients all over the world. In an interview with CNBC, Apple CEO Tim Cook and IBM CEO Virginia Rometty both told the network that Apple and IBM are like “puzzle pieces” that fit perfectly together.
“We knew that we needed to have a partner that deeply understood each of the verticals,” Cook told CNBC. “That had scale, that had a lot of dirt under their fingernails so to speak from really understanding each of these verticals and we found a kindred spirit in IBM.”
Apple touts the access the partnership gives them to IBM’s big data and analytics capabilities, and talks about how the apps that it produces with IBM will be developed “from the ground up for iPhone and iPad.” These apps will supplement new cloud services aimed at iOS specifically, including security and analytics solutions, and device management tools for large-scale MDM deployments.
That’s big. How big? BlackBerry shares pretty much disintegrated in afterhours trading. IBM calls it “MobileFirst,” which should give you some indication of where Android ranks in their plans. Or as Larry Dignan reports:
The biggest challenge for team Android is that Google and Samsung, two partners with enterprise ambitions, will have to herd cats to reach corporations. Android will need channel, integration and services support and there are few players that can match IBM’s reach.
The irony is workstation-class. In 1981, Apple gently teased IBM [See print ad above] for being late to the personal computer revolution, when they introduced the IBM PC four years after the Apple II debuted. Behind the scenes Steve Jobs was deeply worried, and thought the Macintosh, then under top secret development, was the Rebel Alliance’s only hope for saving the galaxy from IBM — he could be a little dramatic sometimes. When the Mac debuted, it was to Ridley Scott’s famous “1984” Super Bowl ad, in which Big Blue was Big Brother.
Could this deal have happened under Jobs, or was Tim Cook a necessary ingredient? I don’t know; both companies are very different, and in very different positions, than they were 33 years ago. But in the Apple vs Android wars this is a typical Apple-like move. Instead of going against Android’s strengths by trying to sell cheaper iPhones and iPad, Apple is increasing the utility of their existing, premium devices with a strategic partnership.
Android won’t be going away, simply because it enjoys too much utility as a perfectly serviceable OS for OEMs who don’t want to (or can’t) spend much money on little things like the user experience. But Apple just got a huge leg up with the corporate buyers who place orders for thousands of devices at once.
With Microsoft CEO Satya Nadella battling to shoehorn Windows into more and more devices, the OS behemoth is forecast to swell by – er – half a percentage point from close of last year to the end of next.
Folks at Gartner told us Windows accounted for 13.96 per cent of the 2.33 billion devices shipped globally in 2013, and that they expect a dip this year to 13.7 per cent of the 2.43 billion units that will find a home. The analyst house added that the operating system is projected to climb to 14.4 per cent of the 2.59 billion PCs, smartphones, tabs and Ultrabooks estimated to be flogged in 2015.
“Microsoft is still trying to transition beyond PCs into ultra mobile and phones,” said research director Ranjit Atwal. “They are not making inroads, the volumes are still pretty small relative to the overall market.”
1. J.K. Rowling almost broke the Internet. She published a Harry Potter short story and civilization nearly ended.
2. A Turkish student has come up with a 3D printed cast that supposedly heals bones as much as 80% faster than conventional casts.
It’s pretty cool-looking.
After my post a few weeks ago debunking myths about the South, the idea came to me to look into different inventors from Dixie.
I found that, as with many regions of the country, most Southern inventors came up with products we don’t use anymore or don’t really think about. But some really fascinating inventions and innovations originated in the minds of Southern men and women.
From agricultural advances to technological breakthroughs to revolutionary beverages, the South can claim quite a few innovations. Here are fourteen of them…
It’s big. Really big. CrackBerry got their hands on a preview copy, and it weighs almost twice as much as an iPhone 5S. The reviewer, who seems to love it, says ” it fits in your pocket… it fits and it’s snug.” This reminds me of when Ford bragged about the “road-hugging weight” of the Pinto, because that was the best thing they could think to say about their new pony car. The camera is nice, but takes three whole seconds to take a single HDR picture. My son’s hand-me-down iPhone 4S from 2011 does it in about one second, and my 2013-vintage 5S takes them nearly-instantaneously. The keyboard is excellent, and the predictive typing might just be the best in the business, but it’s impossible — even for CB’s large-handed review — to type with one hand. His thumb couldn’t even reach the entire screen.
Did I mention it weighs just shy of seven ounces? A full-size, 10-inch iPad Air only weighs 16 ounces; an iPad Mini just 11.
There’s probably a niche left for this monster, but it certainly isn’t going to win back any Android or iPhone users.
I suppose in one sense, Netflix serves the same purpose as Facebook: perpetual high school reunion and never-ending nostalgia fests, reminders of a time before adulthood and the weight of responsibilities.
Nowadays when I go back and watch some film that was fun or memorable from childhood or adolescence I tend to see it more from the parents’ perspective, relating to those characters, rather than the kids. I wonder how Honey, I Shrunk the Kids will hold up when rewatching it. Rather than experiencing it as a child wandering through the grass and inner-tubing in a cheerio, I’ll consider it as the father searching for his lost children…
Who wears Android Wear? Not Steve Kovach:
I used one of the new Android Wear smartwatches, Samsung’s Gear Live, for several hours Thursday, and my wrist hasn’t stopped buzzing since I synced the device with my phone.
New email? Buzz. New text? Buzz. The thing won’t shut up. I’m one of those guys who obsessively checks his phone, but this is too much for me. Plus Android Wear ties in with Google’s digital assistant service Google Now, which attempts to help you out by notifying you about stuff it thinks you want to know about like upcoming flights or package deliveries.
So there are even more things to look at.
This isn’t the answer. Instead of solving the problem of whipping my phone out several times a day, Android Wear makes me nervous and anxious from all this hyper-connectivity. If I’m to ever go all in on a smartwatch it needs to be simpler than this.
The problem is that Gear Live is too simple — that is, nobody at Samsung put any effort into what a smartwatch should actually do, and what it shouldn’t. So instead of being a smart watch, it chirps at you with absolutely every little detail, like when my older son is showing off his latest LEGO scorpion creation.
That’s cute in an eight-year-old kid; less so in something you wear on your wrist during, say, a business meeting. Or when driving your car.
A smartwatch should be simpler, yes — but creating simplicity requires sweating out every detail and a lot of hard design choices by the manufacturer. So when Kovach says that the copycats at Samsung did neither of those things in their rush to bring a craptaculent product to market, I’m not at all surprised.
Supposedly Apple will introduce an iWatch this fall. Maybe once Samsung has somebody to crib off of, they’ll do a better job.
10. Amish Mafia
I think it’s with Amish Mafia that the “reality TV” trend jumped the shark. It was at this point that premises for shows had to start becoming so outlandish and ridiculous that viewers could no longer be expected to put up with the charade that they’re watching something “real.” With Amish Mafia the show has to be upfront about the fact that the footage is all actually “reenactments.” It’s the TV version of non-alcoholic beer.
The show’s amusing novelty — hearing the Pennsylvania Dutch spoken by some Amish subtitled and saying thuggish things — wears off quick.
Apple announced a new “budget” iMac last week, starting at $1099 for an Intel i5 machine with Apple’s gorgeous 21.5″ IPS display. But there’s a catch:
As you can read in our full benchmark report, there is now a wide performance gap between the low-end iMac and the next step up the product line. The new $1099 iMac was slower across the board, and 54 percent slower overall, than the $1299 21.5-inch system. One thing to note: We weren’t crazy about the $1299 model when it shipped. It offered just modest speed improvements over the October 2012 system and most of that was due to the $1299 iMac’s use of Iris Pro graphics—which are not included in the new $1099 system.
Back when I was buying bleeding-edge Windows machines from various vendors, the sweet spot on the price/performance curve was to buy Intel’s second-fastest CPU and match it with the second-fastest GPU from whoever was the hot name at the time. I always aimed above the sweet spot, which is how I ended up with a 200mhz Pentium Pro with a Number Nine video card (remember them?), which at the time was the absolute fastest all-SCSI beast you could buy.
Within months, Intel debuted MMX multimedia instructions on their regular Pentium chips, and GFX put Number Nine on the curb with affordable 3D graphics. Sometimes, top-end buyers get burned.
But bottom-end buyers always get burned, if they’re looking for any kind of performance. For about 17% more money, you can buy yourself more than 50% more performance. Maybe you don’t need a screaming gaming rig, but even just a little future-proofing can go a long way.
From 1929 through 1939 the Walt Disney studio released 75 short cartoons in the Silly Symphony series. Starting in March I began watching and featuring them all at PJ Lifestyle to learn more about the culture, history, and technology of the period. It’s really neat to see how the series evolved from beginning to end as Disney utilized it as a kind of experimental laboratory for testing new ideas that would later make it into the feature films. Fantasia – which has become one of my absolute favorite films in recent years, I’ll often have it on in the background while writing — can be understood as the ultimate Silly Symphony. So many of the themes and techniques developed over the decade would find their greatest expression there (a subject that I’ll write about more soon.)
I’ve scheduled the last two Silly Symphony cartoons for tomorrow and Friday. Now that I’ve seen them all I’ll be organizing them into a few lists and collections to highlight the good, the bad, the ugly, and the fascinating. And starting on Monday the PJ Lifestyle Cartoon at Noon feature will take a break from Disney and turn to another company and its standard bearer: Fleischer studios and Betty Boop.
But to start, so others can start to see the fascinating pattern of advancement over the decade, here’s a collection of the 7 Silly Symphony cartoons that won Oscars, along with some remarks on each.
The Wall Street Journal’s Apple reporting is generally so bad that I rarely bother reading their stories. The widely and thoroughly discredited book, Haunted Empire: Apple After Steve Jobs, was written by WSJ’s own Yukari Iwatani Kane, which was really the pinnacle of the kind of story WSJ routinely published about the company. So it was a bit of a shock over the weekend when just about every tech blog I read linked to this story comparing Steve Jobs with brand-new Apple employee Dr. Dre.
But there’s good stuff in there, including this:
Behind the scenes, Dr. Dre—whose real name is Andre Young —has quietly played an equally powerful role developing and protecting the Beats brand, eschewing market research for gut instinct at every turn. Though his main obsession is perfecting the sound of the company’s signature high-end headphones, the 49-year-old fitness-obsessed music producer weighs in decisively on everything from TV ads and font styles to the wordiness of descriptions on the Beats Music streaming service.
As one colleague says, Dr. Dre serves as Beats’ “cultural barometer” of what is cool.
But Dr. Dre’s process is mysterious, colleagues say: His assessments are usually immediate, personal and articulated sparely. He often dismisses ideas such as posing for clichéd photos in a recording studio as too “corny” or “cheesy.” Or he’ll wave them off with a terse “I’m not feeling that.”
The Beats acquisition is starting to make more and more sense.
It might still prove to be misguided or unprofitable, but I’m finally “feeling” what Tim Cook must have been when he decided to plunk down $3 billion for the company.
But then there’s another bit slightly further down:
Dr. Dre’s perfectionist impulse, coupled with his disregard for artificial deadlines, have meant that “he doesn’t put out a lot of material,” despite being a workaholic, said Paul Rosenberg, a lawyer and manager of one of Dr. Dre’s protégés, rapper Eminem.
That could portend friction at his new employer, Apple, which agreed to buy Beats for $3 billion last month. [Emphasis added]
Putting in tons of work on very few highly profitable products? Why, Dre sounds nothing at all like Apple, whose entire product line could fit comfortably on your kitchen table.
Isn’t there one damn reporter at that paper who understands Apple?
While users will still look to Google when searching in their web browser, the role of search in the modern operating system is more than the browser. It can be evoked in almost any application, and global search is generally a key-press or a touch gesture away.
For Apple this means Spotlight. In the new versions of their operating systems, Google results will be removed from Spotlight and replaced with Microsoft’s Bing. Of course Apple is going to offer searches through iTunes, the App Store, Apple Maps, iBooks, and more, but the prize of web searches in Spotlight now goes to Redmond.
One of the features of OS X Yosemite due out this fall is how much Spotlight has been moved front and center — literally — and how much more power it’s been given. I’ll likely be opening up far fewer search tabs in Safari, and I suspect that’s exactly the point.
Amazon bringing free music streaming to Prime customers, but there is a catch:
The company will expand its Prime membership offerings by adding a stockpile of old and newish music for subscribers to stream on demand. The Prime music service, which is scheduled to launch this June or July, will not include recent releases but instead restrict its catalog to songs and albums that are 6 months old and older, five music industry sources familiar with the company’s plans confirmed to BuzzFeed.
Fogies like myself are Amazon’s most-likely Prime customers, and also the customers least interested in the latest music — so the catch is far from a deal-breaker. But when you consider that Prime customers already pony up $99 a year (up from $79), Amazon’s new service makes it harder to justify the $500 million Apple paid for Beats Music as part of the Beats acquisition.
image via shutterstock / Alexander Raths
Here’s the first result of that recent EU court decision on search engines:
Google is starting to accept requests from Europeans who want to erase unflattering information from the results produced by the world’s dominant search engine.
The demands can be submitted on a Web page that Google opened late Thursday in response to a landmark ruling issued two weeks ago by Europe’s highest court.
The decision gives Europeans the means to polish their online reputations by petitioning Google and other search engines to remove potentially damaging links to newspaper articles and other websites with embarrassing information about their past activities.
I’m not being facetious when I ask, “What’s a search engine for?” Embarrassing or not, we expect to get our search results, all the search results, and nothing but the search results. We don’t expect Google to deliver instead what amounts to hagiography of some politician best known for graft or having his pants around his ankles.
Government should have no authority over the web.
But that wouldn’t suit our betters now, would it?
image via shutterstock / Lightspring
Oh hey, this is really nice. Haunting Melissa, the unique serial ghost story movie told through an iOS app, has won the 2014 Appy Award for best entertainment app of last year. I wrote the script to the film based on a story by me and Neal Edelstein. Neal designed the app and directed the film. It’s extremely cool stuff, very spooky. New installments pop up on your iOS device when the spirit moves them, so to speak, and you’re alerted by creepy whispers. Watch the film with a headset to get the full effect.
Here’s a trailer:
Got an iPhone or iPad? You can download the app here. It’s free, though there’s a cost for content as you go along. Not much though compared to a movie — and you get a lot more hours of entertainment.
Galen Gruman has a good Infoworld column on why Windows tablets aren’t selling, and why the new Surface Pro 3 is unlikely to do much better — although there’s nothing there that Longtime Sharp VodkaPundit Readers™ haven’t known since the first model was introduced two years ago. But something still stood out:
The iPad is four years old this year, and in its short life it has taken the world by storm, creating a new class of computing device that has sold well over 200 million units. Everyone is trying to copy it, with many Android tablets and a bunch of Windows tablets all trying to ride the iPad’s coattails. Never mind that the iPad itself seems to be running out of gas, and it’s unclear whether Apple can refill the tank.
A big part of last quarter’s decline in iPad sales was nothing more than adjustment, not in sales, but in the sales channel. Tim Cook had overshot the year before, making the same quarter this year look worse than it actually was. But overall, sales were down slightly after a phenomenal Christmas quarter.
What it looks like from here is that the tablet market is already a mature one, after just three years. And just like the smartphone market, you have Apple sucking up most of the profits, Android generating tons of sales to people who don’t much use the things, and Windows in a distant third place wondering what the heck just happened.
Networks are adjusting to the changed world of how people watch their programs: hours or weeks later on DVR, online or on-demand. But the industry’s financial structure hasn’t caught up yet, so viewers who watch when a program is first aired – once the only way to watch – are considered more valuable.
That’s why Fox is putting on a live production of “Grease” and NBC is remaking “The Music Man.” Fox is recreating an Evel Knievel motorcycle jump. ABC touts its Oscars telecast and other awards shows. NBC locked up Olympics rights through 2032, and CBS won a bidding war to show NFL football on Thursday night.
Sports usually gets little or no attention in network sales pitches to advertisers. Not this year. ABC, CBS, NBC and Fox all gave sports a starring role. Why? Very few people DVR sports events.
ABC made the point explicit with a message on a wide video screen: “Your DVR can’t handle live.”
“We’re obsessed with trying to eventize everything we can – even episodes of our scripted shows,” said Robert Greenblatt, NBC’s entertainment chief.
“It’s about the urgency to view,” said Fox’s Kevin Reilly.
When Lucy and Desi went live to tape in the 1950s, the audience revolved around the celebrity’s schedule. Now, with the power of recording in the hands of the viewers, the networks are scrambling to get their celebrities ready for something TV actors haven’t needed to do in a long time: Go live.
Reality TV changed the way networks styled television in the early 2000s. Now, social media is changing the way networks market their product. Being a part of the “cultural conversation” is paramount; unfortunately, it also means a steady diet of imitation and near-naked chicks, as Bauder’s quick quiz illustrates:
Which of the following lines was NOT uttered at a network presentation last week:
A) “A lot of people called `Battlestar Galactica’ one of the best shows ever.”
B) “This series is `Game of Thrones’ meets `The Borgias’ meets `The Bible.’”
C) “We have two hours of bloody, sexy drama.”
D) “Some of our new shows will disappear before you even realize they’re on the air.”
If you answered anything other than D, then you have something to learn about the atmosphere of hype and hope that accompanies this week every year.
Can the Big Three really compete with streaming services like Netflix who are willing to invest in original programming and dish it out in an a la carte fashion? Or, will the thrill and nostalgia of live television force even the most radical of new service providers to push the Internet to its streaming capacity?