Want to know the resolution of the new iPhones due to be announced next month? John Gruber did the math — all of the math — to come up with the best educated guess I’ve seen:
But after giving it much thought, and a lot of tinkering in a spreadsheet, here is what I think Apple is going to do:
4.7-inch display: 1334 × 750, 326 PPI @2x
5.5-inch display: 2208 × 1242, 461 PPI @3x
@2x means the same “double” retina resolution that we’ve seen on all iOS devices with retina displays to date, where each virtual point in the user interface is represented by two physical pixels on the display in each dimension, horizontal and vertical. @3x means a new “triple” retina resolution, where each user interface point is represented by three display pixels. A single @2x point is a 2 × 2 square of 4 pixels; an @3x point is a 3 × 3 square of 9 pixels.
I could be wrong on either or both of these conjectured new iPhones. I derived these figures on my own, and I’ll explain my thought process below.
It’s a fascinating and extremely detailed (Ha! Get it?) report, explaining the difference between pixels and points on an iOS screen, and how simply increasing the pixels wouldn’t necessarily lead to fitting more stuff onto a larger screen — at least not in a sensible way, and not at resolutions other than the ones he determined.
My only hope is that the rumors are wrong, and that Apple continues to produce at least one model with the same size screen as the iPhone 5 and 5S. For me it’s the perfect size for easily sliding in or out of a pants pocket, without making too much of a bulge. This trend towards bigger phones goes against everything that was once cool about electronics, where small & light should rule the day.
image illustration via shutterstock / alphaspirit
Apple announced a new “budget” iMac last week, starting at $1099 for an Intel i5 machine with Apple’s gorgeous 21.5″ IPS display. But there’s a catch:
As you can read in our full benchmark report, there is now a wide performance gap between the low-end iMac and the next step up the product line. The new $1099 iMac was slower across the board, and 54 percent slower overall, than the $1299 21.5-inch system. One thing to note: We weren’t crazy about the $1299 model when it shipped. It offered just modest speed improvements over the October 2012 system and most of that was due to the $1299 iMac’s use of Iris Pro graphics—which are not included in the new $1099 system.
Back when I was buying bleeding-edge Windows machines from various vendors, the sweet spot on the price/performance curve was to buy Intel’s second-fastest CPU and match it with the second-fastest GPU from whoever was the hot name at the time. I always aimed above the sweet spot, which is how I ended up with a 200mhz Pentium Pro with a Number Nine video card (remember them?), which at the time was the absolute fastest all-SCSI beast you could buy.
Within months, Intel debuted MMX multimedia instructions on their regular Pentium chips, and GFX put Number Nine on the curb with affordable 3D graphics. Sometimes, top-end buyers get burned.
But bottom-end buyers always get burned, if they’re looking for any kind of performance. For about 17% more money, you can buy yourself more than 50% more performance. Maybe you don’t need a screaming gaming rig, but even just a little future-proofing can go a long way.
While users will still look to Google when searching in their web browser, the role of search in the modern operating system is more than the browser. It can be evoked in almost any application, and global search is generally a key-press or a touch gesture away.
For Apple this means Spotlight. In the new versions of their operating systems, Google results will be removed from Spotlight and replaced with Microsoft’s Bing. Of course Apple is going to offer searches through iTunes, the App Store, Apple Maps, iBooks, and more, but the prize of web searches in Spotlight now goes to Redmond.
One of the features of OS X Yosemite due out this fall is how much Spotlight has been moved front and center — literally — and how much more power it’s been given. I’ll likely be opening up far fewer search tabs in Safari, and I suspect that’s exactly the point.
Galen Gruman has a good Infoworld column on why Windows tablets aren’t selling, and why the new Surface Pro 3 is unlikely to do much better — although there’s nothing there that Longtime Sharp VodkaPundit Readers™ haven’t known since the first model was introduced two years ago. But something still stood out:
The iPad is four years old this year, and in its short life it has taken the world by storm, creating a new class of computing device that has sold well over 200 million units. Everyone is trying to copy it, with many Android tablets and a bunch of Windows tablets all trying to ride the iPad’s coattails. Never mind that the iPad itself seems to be running out of gas, and it’s unclear whether Apple can refill the tank.
A big part of last quarter’s decline in iPad sales was nothing more than adjustment, not in sales, but in the sales channel. Tim Cook had overshot the year before, making the same quarter this year look worse than it actually was. But overall, sales were down slightly after a phenomenal Christmas quarter.
What it looks like from here is that the tablet market is already a mature one, after just three years. And just like the smartphone market, you have Apple sucking up most of the profits, Android generating tons of sales to people who don’t much use the things, and Windows in a distant third place wondering what the heck just happened.
The first Apple Store opened 13 years ago yesterday in McLean, Virginia. What’s remarkable is how little Apple had to sell at first.
There was no iPad until 2010, no iPhone until 2007, and even the iPod didn’t debut until months later in October of 2001. Pretty much all Apple had at the time was the four Mac product lines — iMac, iBook, Power Mac and PowerBook. None sold in any great numbers.
Watch the video and you’ll see what Apple did have to sell — “the Apple experience,” for lack of a better phrase. Buy a Mac and you enter the world of the Mac as your digital hub, and the Apple Store was the place where they’d teach you how to put it all together. The hub is now cloud-based, but the experience customers buy into is the same — great gear which comes with well-trained “geniuses” to help you get the most out of it.
Other companies make great product — maybe not insanely great, but still — but they can’t duplicate Apple’s experience from purchase, through training, and, yes, through the inevitable problems and eventual upgrades.
Tech geeks who look at price and specs without ever actually shopping at an Apple Store, or talking to people about why they do, suffer from a very bad case of Just Not Getting It. And that’s OK, because price & specs is all that many people need when making a buying decision. But for millions more, there are now 424 stores in 16 countries — and they generate more profit per square foot than any other retail store anywhere, ever.
Not bad for a company which had no prior retail experience and had been weeks away from bankruptcy just four years before opening its first store.
Question: Will PC-like upgrade cycles keep iPad sales flat? I can tell you that here at Casa Verde, the answer is an unequivocal Yes.
Four years ago, Melissa and I bought two of the first-generation iPads. I upgraded mine to the original Retina Display model in 2012, because I do a lot of photo editing on the thing. Melissa finally upgraded to the new iPad Air late last year, but only because two of her favorite apps would no longer upgrade on a 2010 model. But that’s not to say we threw the old ones away. Mine is now armored in a very strong Fisher-Price kid case and is one of my three-year-old’s favorite toys. The other is mounted on a fold-away arm under a kitchen cabinet, where it runs our favorite recipe app, Paprika. Our older son has a first-generation iPad mini from 2012 which has taken all the abuse an eight-year-old can dish out, and then some.
Of the five iPads purchased by the Greens over the last four years, all five are still being used. I don’t have any reason to upgrade, since the A5X chip in the 2012 Retina model can still handle anything I throw at it. Melissa got three years out of her iPad 1, which was a slow beast even when new. She should get five years out of her Air. Preston’s mini has essentially the same CPU as my Retina, so he should be good for as long as I am.
So after an initial burst of purchases, we’re covered for a few more years — just like the broader market.
This might be a good time to mention that PC upgrade cycles aren’t what they once were, either. Before I switched to Mac, I’d buy a new top-of-the-line-everything Windows PC about every 30 months. And in between, I’d upgrade pretty much anything upgradeable. But my first iMac lasted more than four years, and is still in service for the kids. My first Mac Pro lasted five years, upgraded just this month to a new Mac Pro I expect will stick around even longer. (Damn fool trashcan-looking thing has no moving parts; it had better last longer!)
Thirty months became four years became five years will become six years? Seven?
I dunno, but if my buying habits are any indication, then the slump in the PC and tablet markets* might be a long-lasting trend.
*Don’t talk to me about explosive growth in Android tablet sales, because those are almost entirely Crackerjack models people don’t actually use for anything, as usage statistics bear out. Even Samsung got caught lying about its Galaxy Tab sales figures.
Feast your eyes on how Apple hopes you remember its visionary founder, Steve Jobs.
That thing is a scale- model of the winning design, which was selected from among 10,000 entries. Were they all this ugly?
It’s memorable, for whatever that’s worth. It’s also nothing like anything Jobs would have probably approved. He was all about clean design that made intuitive sense. That statue has Cyrillic letters sticking out of the side, because the designer is Serbian. Also, it has a tiny, pitted pinhead. It is basically a disturbing Pez dispenser, but without candy. The full-size 10 to 15 foot version will be built and stand outside Apple HQ in Cupertino, CA, where it will frighten children and impressionable adults for generations to come.
My 2009 Mac Pro is still running fine and fast, and I really have no need for the absurd power of the new Mac Pro.
But my Amex feels itchy, anyway.
Replacing the massive 47-pound milled aluminum tower under the desk with a small, sleek, and nearly silent cylinder which would fit comfortably and stylishly next to the Drobo on top of the desk?
The gotta-have-it-factor is out of this world for a workstation.
Mac Rumors has the report:
Following a September report stating that Apple may be working with Quanta Computer to develop a larger-sized iPad, Digitimes is now reporting that the Taiwanese-based manufacturer has landed the contract to mass-produce the tablet for the second half of 2014. Just last week, a report had claimed that the larger iPad was being targeted for an early 2014 launch.
The article also mentions that Quanta is expected to face difficulties when assembling the larger iPad because of its unique industrial design and assembly, which could also lead to constrained supplies:
Quanta is expected to encounter several challenges in terms of industrial design and assembly when making the large-size iPad. And since the size is not the mainstream specification, order volumes are expected to be limited, the sources said.
Leaving aside Digitimes’ (ahem) uneven reputation, that last bit doesn’t really pass the sniff test. Apple is hardly known to expand a product category just to fill a niche with low-volume sales.
Even as the world careens from crisis to crisis—will Iran get (and use) The Bomb? Will the euro finally fail? Will ObamaCare put the nail in the coffin of the U.S. economy and America’s tradition of self-reliance and individual liberty? No one’s crystal ball is sharp enough to say. But even as the world conjures with these and other pending catastrophes, there are still local tempests to conjure with. In the somewhat rarefied world of word-processing software, the corporate giant Apple has precipitated a category five storm in the teapot inhabited by users of its iWork suite of software: Pages, Numbers, and Keynote, the Word, Excel, and Powerpoint of the Apple eco-system.
Last week, in the course of a big Apple event in San Francisco, The Corporation announced, to considerable fanfare, new versions of iWork. There were smiles everywhere as a couple of Corporate officials took to the stage and demonstrated that, at long last, users would be able to collaborate on the same document simultaneously over the internet, on their Macs and/or their iPads and iPhones, even on PCs. This is a feature that Google has offered for some time, but Apple’s implementation was supposed to be more elegant (if less robust technically). The software had been rewritten from the ground up, they announced, adding many new features. It was a particularly welcome announcement for those who use the software because the last major update to the iWork software was in 2009, eons ago in the chronology of software. Patience was about to be rewarded. A new Apple triumph was about to be born. The new software, which Apple was offering for free, would make serious inroads into the hegemony of Microsoft’s Office suite, which is a de facto world-wide standard.
The celebratory mood lasted for about 15 minutes. Then a few people downloaded and started using the software. Uh oh. In its effort to make iWork compatible with the version that runs on the iPad and iPhone, Apple decided to neuter the desktop version of its software. “Big deal,” you say. “Use Microsoft Office.” More and more people will do just that, I suspect. But in the meantime, there is high drama at the Apple support site and App store, where the hostile comments about the software vastly outnumber the positive comments. One independent reviewer summed up the verdict: “Pages 5: An unmitigated disaster.”
I’ve been using Pages myself for a couple of years. I’ve never liked Microsoft Office, and I’ve always harbored a particular dislike for Word, which I find bloated and unwieldy. Before using Pages, I wrote using a DOS- and then Windows-based programmer’s editor. It was a bare bones approach, but I liked the simplicity of the software and the control it offered over text manipulation. Together with a DOS-based PostScript layout tool, I was good to go.
A nature photographer takes his iPhone 5S to Patagonia — and no other camera. The results are pretty impressive.
No fooling, the 5S might be the best camera ever for taking pictures of the boys. I can snap ten frames a second, choose the best one, delete the rest with a single swipe — and all in camera. The big Nikon still gets hauled out for portraits and (linked story not withstanding) nature trips, and any time I’m shooting in low light. But otherwise, it’s all iPhone, all the time.
Here’s a snapshot I took just this morning of some of the fall colors coming into our back yard. I haven’t edited, retouched, or cropped this at all — just used the phone’s built-in (and instantaneous) High Dynamic Range. Click for the full-size image and enlarge in your browser window if you need to, and you’ll see the sharpness is pretty impressive.
That’s as much detail and more color than I used to get out of my then-current Nikon D200 just six or seven years ago. The only thing my current Nikon D7000 does better is shoot in low light, provide more megapixels, and change lenses. It can shoot only 4.5 frames per second to the iPhone’s ten, with a buffer limit of about 15. If the iPhone has a buffer limit, I’ve yet to hit it. It seems to be able to shoot 10FPS, every second, until you completely fill the memory.
Hot-dam, but if you’re chasing kids around that’s the greatest thing ever.
Even the front-facing camera produces decent results under crappy conditions. Since I take the boys to school most mornings, I cram the three of us into the frame for a three-man selfie to text to Melissa. The sun is coming in at a bad angle, everybody is trying to squeeze down to the level of Nate’s car seat, we’re in a rush — but the phone still does a passable job.
This shot is also unedited — just cropped to square and resized for your browser.
Then there’s the iOS version of iPhoto. It’s hands down the best general-purpose photo editing software for mobile, and plenty powerful enough for editing the kinds of pics you’ll take with your phone. That means I spend way less time alone at my desk, poking around with Aperture or Photoshop.
If I were Canon or Nikon, I’d be getting plenty worried about what cellphones are going to be doing just a couple of years from now. With phones this good, there’s no reason for anyone other than pros and dedicated hobbyists to own an SLR. And you can forget about point-and-shoots. They were always pretty lousy; now they’re also redundant.
Me, I’m going to enjoy hardly ever having to carry a camera bag around, and missing fewer shots of my overactive kids. And I’m going to enjoy it with one of these.
I never owned a Mac before seven or eight years ago, but every time I could get myself seated in front of one back in the ’80s, the first thing I’d do is launch MacPaint. You drew things with a mouse, various brushes and tools, and a selection of fill patterns. That was it — but there had never been anything like before in simplicity and ease-of-use. Perhaps the most revolutionary thing is that the Mac’s screen used square pixels, instead of the traditional oblongs of every other CRT screen. So when you drew a circle in MacPaint, your square-pixeled printer printed a circle. People using any other computer would print an oval.
There could be some serious load times if your artwork was any bigger than the workspace, because MacPaint and your creation all had to fit in the original Mac’s 64k of working memory. So any scrolling was accompanied by some pretty lengthy read/writes to the 800k floppy drive.
This website’s banner takes up more than 90k and renders just as quickly as your internet service can pipe it to you.
The point of all this is that MacPaint is back as CloudPaint, completely re-engineered in HTML5. It looks and feels just like the original — but I bet it’s quite a bit bigger than 64k.
Give it a whirl.
I am a loyal vassal of Lord Steve. Even after his death, I follow his orders explicitly.
Dutifully, at exactly 12:01 AM on September 20, 2013, I ordered my iPhone 5S, color “space grey,” on the Apple site. It was slated for arrival September 26, but arrived one day early at my house. That’s what happens when you are loyal to Lord Steve. (Also, you get numerous emails such as… “Your iPhone is in Dong Ding, China.” “Your iPhone has left Dong Ding, China.” ”Your iPhone is in Anchorage, Alaska, freezing its butt off.” ”Your iPhone has just gotten a ticket on the Ventura Freeway and will be delayed, etc.” Then, finally, “Your iPhone is here. Answer the door, you idiot!”)
And so you do. You immediately, drop everything, rush to the door, pull the box apart (stopping a mini-second to admire the smashing dee-sign) and fire it up. Even if there were nuclear war, that’s what you do. Remember this 1980 cartoon? In 2013 she’d be holding an iPhone (and don’t give me any of your Android lip).
So no sooner did the UPS guy bring my anointed 5S (it was “space grey” — I stayed away from the gold/champagne thing lest my enemies get the idea I was moving to Palm Springs and celebrate), than I pressed the familiar button (these things haven’t changed in a decade after all) and off I went.
At which point… things… slowed…to….a………..crawl…. then…..a……………..halt.
What was up? My brand new iPhone wasn’t working. And Steve was dead.
Turns out I made a mistake. I was restoring my phone from the “cloud” — at the same moment about fourteen million people were doing the same thing, not to mention another seventy-eight million in Guangzhou — instead of using iTunes like any doofus with an IQ in triple digits. But soon enough things loosened and by morning (well, late morning) my new iPhone was ready to go. (“Why do you have so many apps?” my wife and daughter always asked. Well, now I don’t. I learned.)
“That is just wrong,” posted one commenter in response to a story out of Los Angeles which raises vital questions about the morality of the market. From Ubergizmo:
A businessman in L.A. took scalping to a whole new level, when he picked up about 100 homeless people from Skid Row in Los Angeles. He promised to pay them if they waited overnight in the line outside Apple’s retail store in Pasadena, California. Since Apple allows customers to purchase no more than two units, he would have had 200 iPhones, all while paying each hired hand $40 for the trouble.
The operation did not proceed as planned. When the employees within the iPhone store heard what was happening, they refused to sell to the hired buyers. The scalper then refused to pay those who were unable to deliver iPhones to him. That upset the homeless crowd and aroused a disturbance which prompted police to escort the scalper away for his own protection.
Heads shake and fingers wag in reaction to this scheme. This scalper exploited homeless people, the story goes, proving himself to be a jerk at best and perhaps even a criminal.
The incident evokes a similar story involving Trader Joe’s. A guy from Canada drove down through California to buy inventory from the grocer which he then resold back home (where no Trader Joe’s stores exist). We used to call that an import business. Like Apple, when Trader Joe’s discovered his operation, they refused to do business with him. Yet it’s not entirely clear why, because he was helping them get their product to a market they have not otherwise reached.
Likewise, in the Apple case, the iPhone scalper was providing a value to all parties concerned. Obviously, the homeless people were getting income they otherwise would not have. Apple was moving its inventory. And the scalper’s end-customers had access to a rare and desirable product without having to wait in line. Whom did this hurt exactly? How was anyone’s access to trade unjustly restricted? There is no right to purchase a product at a particular price under particular circumstances. That’s why the police rightly deemed this a “business issue” and not a crime.
It may be tempting to scoff at the scalper’s refusal to pay those who were unable to purchase phones. Then again, we may safely presume that the agreement was for orders fulfilled, not attempted.
I have not yet figured out all the uses for that the sturdy handle permits. But it seems to have a lot of potential…
Disclosure: Snugg provided a complimentary case for this review.
But if I didn’t like it wouldn’t recommend it as vastly superior to the flimsy standard Amazon case which had started failing for us with overuse. Pick one up — holding an iPad by a leather casing around the edges is so much more comfortable. There are also multiple pockets on the inside and the speaker bounces off the inside of the case to sound much better.
Do you have a product that you’d like to see reviewed at PJ Lifestyle? Contact me here: DaveSwindlePJM@gmail.com. And I’ll see if it’s something I can write about or assign to one of the writers on our team of contributors from all around the globe.
Yes, that’s two in two weeks. Here’s the latest:
Microsoft Corp will offer its console and computer games for Apple Inc’s iPhone and other smartphone platforms this fiscal year, through a tie-up with Japanese smartphone game maker Klab Inc, the Nikkei said on Monday.
Through a licensing deal, Klab will bring Microsoft’s Xbox and Windows-based computer games to the iPhone and smartphones using Google Inc’s Android operating system, according to the Nikkei.
As I’ve strangely felt the need to remind them over the last few months, Microsoft is a software company. And with iOS and Android there are hundreds of millions, maybe more than a billion, of software platforms bereft of Microsoft software. Which, for a software company, seems… odd.
I suppose the problem is, Microsoft came to dominance in the ’90s as a platform company. But in mobile, they don’t own any platforms. OK, technically with Windows Phone and Surface RT they own two mobile platforms — the problem is that consumers don’t own them. They seemed to think they could buy their way into platform dominance in mobile, but a confused effort has prevented that from happening. Also, with Apple owning most of the profits and Android owning most of the low end, there just isn’t much room for a Microsoft platform.
But selling software, starting with Age of Empires?
Microsoft is great at that, and they’ll be a welcome new developer to both platforms.
POSSIBLY RELATED: Barnes & Noble is getting out of the business of making their own Nook tablets, as a way to stem their losses. I know very happy Nook owners, just not many Nook owners. They’ll license the platform to third-party OEMs.
I’ve been using Apple computers since the 1980s, and I’ve lost track of how many I’ve owned.
(Right now I have two — an iMac desktop and a MacBook Air for travel/emergencies.)
I’m not an expert, just a (very) longtime user. And a smug one.
One thing we brag about is that viruses don’t tend to affect us.
That’s why installing anti-virus programs is not only unnecessary (most of the time), but can actually mess up your machine.
The last time I brought my (previous) iMac to the Genius Bar, complaining of slow performance, the Apple Store guys just trashed the anti-virus software and my machine was back to normal.
As far as viruses are concerned, Macs:
a) represent such small market share that malicious pranksters usually don’t bother targeting them, and
b) Apple continues to “harden” its hardware, operating system, and apps to keep invasions to a minimum.
That’s why it’s especially important for Mac users to download the very latest version of the OS X and other Apple software and apps.
(Here’s a great and very recent article about Macs and viruses that covers the special circumstances when you might want to install anti-virus software.)
Related at PJ Lifestyle:
Three weeks after publicly proclaiming seven self-improvement goals for the new year, my quest for more disciplined time management still remains the most elusive. Some of the problem is that I have not yet figured out how best to utilize the four tools that will navigate me through the combination of my personal and professional lives:
*** Cell phone – currently a Motorola Droid but soon to switch to an iPhone… Finally!
Part of this I can blame on not having all the puzzle pieces yet. My new journal — a birthday present from The Wife — arrived on Friday. And our new phones won’t appear until the end of the week. But soon I’ll have only myself to blame for those all-too-familiar feelings of anxiety and frustration that still arrive some days when I fail to achieve all the goals set.
I suspect that part of the problem is my tendency to multitask. As much as I want to focus on just writing a blog post or just editing an article or just reading a book from the stack of to-review titles, it’s so easy for interruptions — a phone call from a writer, an instant message from another PJM editor — and stray thoughts to lead me astray. And then before I know it I’m juggling numerous tabs across devices, drowning in a sea of emails, tweets, and YouTube videos. And then I’ll have half a dozen tasks part of the way done. Then Maura, our Siberian Husky, comes and asks for me to take her out.
Part of the problem is the nature of the technology itself. For most of the tasks that I do throughout the day I can technically use either my laptop, phone, or iPad. And often even within the same program. Writing emails, reading news reports, and publishing PJM articles through WordPress — these all happen in a single program on one device, and thus end up intermingling together. I haven’t figured out yet which devices and programs are the best.
A few areas that I’ll investigate on in the next few weeks and then report on:
1. Is it easiest to keep track of and respond to emails the traditional way with a computer or primarily on ipad, or phone?
2. Can I really get to the point where it’s possible to publish and edit WordPress articles from the iPad? Can one blog more efficiently and effectively from iPad instead of laptop?
3. What possibilities do the cameras on the iPad and iPhone allow for increasing organization? Am I the only one who has gotten in the habit of casually taking photos of bits of information I’d rather not forget?
4. Maybe I should experiment with this as a “division of powers” of sorts: A) To encourage concise communication, email primarily on the iPhone or iPad B) Use laptop for serious writing and editing, work C) The iPad should be utilized for consuming and sharing media (keeping up with news, blogs, and Kindle books) and social networking.
But what I’m definitely going to start doing:
5. With my new Moleskine journal (volume 15) I’m going to get in the habit of early EVERY day, taking the time to write down a quick summary — perhaps a bullet list — of my goals and plans for the day. If I can visualize the ideal day first thing can I then project an image of it through the visual reminders on the iPad and cell phone? Can I program my technology to help program me into a more organized, more focused person? We shall find out…
Related at PJ LIfestyle:
In March, just after Apple announced what many people called a slight upgrade of its tablet—adding a high-definition screen and faster cellular networking—I called the iPad “unbeatable.” I argued that, in the same way that it had dominated the market for music players with the iPod, Apple was improving its product, lowering its prices, and broadening its lineup just fast enough to keep its rivals in the dust.
Then, in the fall, Apple strengthened my argument. Not only did it launch a fantastic, smaller, cheaper iPad—the Mini—to capture the low end of the market, it also put out a new, faster, regular-size iPad. In a year of intense competition in tablets, with better devices from Google, Samsung, Amazon, and Microsoft, the iPad remains by far the best on the market, especially if you take into account its dominant App Store. If Apple keeps doing what it’s doing, it’s hard to see how anyone can catch up to the iPad now.
Related at PJ Lifestyle:
Dear Apple Public Relations,
I hope this note finds you well. My name is Jeanette and I would like to take one minute of your time to tell a story about the way Mr. Jobs changed my life and why my first contact with Apple this morning was so sad.
When I was 13, my family became affiliated with a religious organization that we later came to realize was a cult. I spent ten years in two convents, first in France and then in the US. When I left the convent, I taught in a small school, spent some time in college and started a family. Eight years ago, my husband, five children and I began the long and arduous process of leaving the cult and trying to construct new lives. Imagine being a 13 year-old in a 30 year-old body with all the responsibilities of a wife and mother and so little knowledge of who I really was and how to live in the world.
I finished college at night and, after 12 years, walked across the stage and proudly accepted my diploma. Profoundly passionate about public speaking and helping people to overcome the fear of addressing large audiences, I want to start a small business teaching the ideas and techniques that helped me to rebuild my identity after the destruction of nearly three decades in a cult.
I was scared to try to present my workshops until I found Steven Jobs’ Stanford Commencement Address. It changed my life because it inspired me to get serious about launching a communications service that specifically targets fear of public speaking.
This morning I found a You Tube of Mr. Jobs telling the story of when, at the age of twelve, he called Mr. Hewlett of HP and asked for spare parts to build an electrical device. Mr. Hewlett gave Steve the parts and a job in his factory during the summer. Would Apple be here today were it not for those acts of vision, creativity and belief in the dreams of a little boy? Steve told us all to pick up the phone, dare to fail, reach out for help because, if we have the courage and the determination, good people will always offer to help.
So I did it! I called Apple to talk with Mr. Schiller, director of Marketing, about fear of speaking and employee training. This is the number one fear in America and seventy-five percent of those polled by the World Health Organization listed this as the greatest terror in their lives.
What if Apple used innovative approaches to help their own employees overcome this fear and unlock the power of identity as Mr. Jobs inspired me to do in a very real way? The phone rang and Mr. Schiller’s administrative assistant answered. It was a special moment for me. My little voice reached across a thousand miles to my beloved former home of California, to the very temple of entrepreneurial essence. I knew that the Ghost of Mr. Jobs must walk those halls, perpetuating the belief that when a company helps new talent, amazing world-changing things can happen. Okay, so I’m an incurable romantic, but that’s what created Apple in the first place, wasn’t it?
Related at PJ Lifestyle:
PJ Lifestyle plans to continue expanding in many directions after the election — hopefully along with the rest of the economy! Over the coming months we’ll be seeking out new voices to complement our usual team of humorists and cultural critics. (Keep an eye out for future openings for new writers and bloggers.) Today we’re looking for freelance writers with experience and skills to review products.
Gadget Gurus and Tech Thinkers.
With the holiday season approaching we’re looking for people who can highlight the must-have gadgets and gifts: laptops, phones, tablets, stereos, cameras, TVs, and all manner of electronics. Can you compare and contrast different products? Rank which is the best to worst TV, phone, or tablet? Also seeking software and video games reviewers.
We’re also interested in people who can look at the tech industry in the broader perspective, arguing not just if you should buy the new Apple or Google product, but whether either company’s new move is good or bad, and what the future holds as the two contend with Amazon.
Please email your resume, introductory letter, and urls of writing samples to PJ Lifestyle’s managing editor David Swindle: DaveSwindlePJM@gmail.com
Last month, when Apple announced the iPhone 5 and the new iPod Touch, their pricing seemed to preclude the long-rumored 7.85″ iPad “Mini” or “Air” or whatever they end up calling it. I even went so far as to ask if Tim Cook had killed the iPad Mini in the crib. And yet the rumors persist, some incredibly detailed.
But let’s take a look at the iOS universe and see if there’s really a place for a smaller tablet. I’ve prepared a chart to show all the devices, excluding the iPad’s optional 3G or LTE feature, because that doesn’t really matter here.
Apple hits every price from $0 to $699 in hundred-dollar increments, with one $50 increment at the 32GB 4th generation iPod Touch. The overlapping prices are what interest us here. A company can offer similar products at the same price, but only if there is enough differentiation between them to make sense to the consumer. Otherwise, the product line is just a huge, jumbled mess — and that isn’t how Apple operates.
The iOS line doesn’t have many price overlaps, but they are instructive. For $199, you can get either a 16GB iPhone 5, or an iPod Touch with the same memory. What’s the difference? The phone gives you, duh, a phone — but it also locks you into an expensive contract. Also, the iPod uses a cheaper (but still “Retina” density) screen, and an older, slower processor. So we have three points of differentiation.
$299 gets you an iPhone 5 with 32GB, or the new 5th generation iPod Touch. Again, same memory on both devices. Same screen on both devices, too. And the same A6 processor. The only differentiation is that one is a phone that comes with an expensive contract.
At $399 is where things get interesting. You can have the 64GB phone, the 64GB iPod, or the 16GB iPad tablet. We have two tiny devices with tons of storage versus a bigger device with comparatively little storage. You get the bigger screen, but you lose memory, the Retina Display, and the new A6 processor.
Where do you squeeze in a smaller iPad?
First off, two assumptions. The iPad Mini/Air/Nano/Whatevs will have the same 1024×768 resolution as the iPad 2. Those pixels would be packed into a smaller space, so the screen would be damn sharp — but not Retina Display sharp. We also have to assume that it would use the same A5 processor and the same 16GB of storage space, so as not to destroy the buying case for the iPad 2. Apple might be tempted to cheap-out and limit the Mini to 8GB, but that’s just not enough memory for a tablet.
At $249, Apple will already sell you the iPad Touch with the old processor. What is there to differentiate between the two devices? Buy the Mini you’d lose half the memory, but you’d gain the bigger-but-not-Retina screen and a faster A5 CPU — is that a good model? It just might be.
Apple’s Web store went offline early Wednesday morning, only hours before the company is set to kick off a media presentation at the Yerba Buena Center for the Arts in San Francisco, Calif. The company is widely expected to unveil the iPhone 5, a device with a larger 4-inch display and a redesigned exterior.
In New York City, Apple’s flagship Fifth Avenue store has already become a gathering place for media looking to report on the buzz surrounding today’s event. Inside the Fifth Avenue store, it’s business as usual thus far, with no signs yet of any new products potentially going on sale immediately.
Beyond the next iPhone, Apple is believed to be prepared to introduce a number of new products this fall. Perhaps the most anticipated among them, a new 7.85-inch tablet known colloquially as the “iPad mini,” is not expected to debut today. Instead, Apple is rumored to hold another media event in October to expand the iPad lineup.
Price: The iPhone 5 will start at $199 for a model with 16GB of storage and a two-year contract, the same starting price as its predecessor. The price on the iPhone 4S will drop to $99, with a contract. The new phone will be available starting Sept. 21 in the U.S.
Measurements: The new phone is thinner and longer than the iPhone 4S but weighs less. It weighs 112 grams, compared with 140 grams.
Screen: The new iPhone has a 4-inch screen, measured diagonally, compared with 3.5 inches for the 4S. That’s smaller than some of Samsung’s and Motorola MSI +0.78%’s newest Android phones. The screen has 326 pixels per inch, the same as the iPhone 4S, but because it is longer has 1136 by 640 resolution.