HBO CEO Richard Plepler is thoroughly amused at the fact that his network’s original programming can be so easily misconstrued as pornography.
No, the laughs didn’t come at a Porn Addicts Anonymous meeting. Rather, it was a blip on the Internet’s radar along with the short that garnered the remark and a few million hits to boot. (It’s so NSFW I’ve elected not to embed the actual video — you can find it here.)
According to Plepler, the video showing a series of actors detailing the parts they landed to family and friends who immediately (and ashamedly) assume they’ve been cast in porn films (until the actors explain, “No, it’s HBO!” to unfolding declarations of “I’m so proud of you!”) is good PR:
The HBO CEO said these sort of videos and spoofs prove that the network and their shows have become part of the “global conversation.” Instead of taking offense to the clip, Plepler seems to think the spoof is a great deal of fun.
“If you’re on ‘Saturday Night Live’ or parodied on Facebook you know you’re part of the cultural landscape. The guys who did this did great work. I laughed. I take it in the same manner in which it was intended, with a lot of humor,” the CEO explained.
Some might call Plepler’s reaction refreshingly open, in which case he’d share a title with one of HBO’s newest additions to the “global conversation” about mainstreamed porn. Described as ”multicharacter exploration of the complex, ever evolving landscape of sexuality, monogamy and intimacy in relationships,” Open is slated to premiere in 2014. No news yet on any planned SNL spoofs that will garner hits on Facebook.
The real story in the porn spoof is that Plepler’s comments barely made press. Why? Since its launch in 1975, HBO has generated original programming “featuring high amounts of profanity, violence and nudity” to draw an audience of premium payers. The kids of those original payers are now parents happily buying Victoria’s Secret undies for their tweens because, let’s face it, “no one wants to be the girl with the ugly underwear.”