Ever wonder why some things are shoved at you from every direction while others are virtually ignored? Why some things seem to dominate the pop culture scene and you feel almost guilty for not embracing them like everyone else…even though no one you know likes them either? Why, for the life of you, you can’t figure out the reason for a character’s popularity when nothing about him is terribly interesting?
If all those things have occurred to you after running into a TV show, movie, celebrity of the moment, novel, or…in this case, super-heroes, you’ve likely discovered something that’s overrated. Something that might have little demand or is largely uninteresting in and of itself but keeps getting pushed before the public, viewing audience, or readers by the powers that be for reasons unknown or simply inscrutable.
In the field of comic book heroes in particular, there could be any number of reasons including sales figures (once, in the 1960s, sales figures indicated that having apes on the covers of their comics improved sales, so editors at DC made sure covers featured an ape or two every few months), political correctness (by the 1990s, ideology trumped common sense in editorial offices), or simply to create a buzz (Dazzler anyone?).
Of course, some comics characters such as Superman, Batman, or Spider-Man may have appeared to be overrated at different points in their careers, but time has proven that to be untrue as they have demonstrated their staying power over the decades. Truly original characters can overcome the threat of becoming overrated through overexposure from the sheer inspiration they offer to creators in succeeding generations.
Such, however, cannot be said of most other characters. Surprisingly, few of the thousands that have been invented in comics over the years have been so overexposed as to render them overrated, that is, reaching a point of over-saturation based on a false hysteria whipped up by an overheated media.
But can anyone really blame comics publishers or their editors for promoting any character in their stable that displays even the slightest amount of heat? After all, do they have any other choice than treating the shrinking pond of comic book buyers as an indicator of what the larger public might go for? (On the other hand, how reliable is the enthusiasm of a few thousand comics readers in gauging the tastes of the larger public?) Be that as it may, publishers must justify their existence now that the movies have become the tail that wags the dog of the comics industry. How else to explain the mutual spectacle of multiple reboots of hundred plus million dollar film franchises or their equivalent in comics shops where their featured heroes star in a dozen different titles at once?
The danger of course, is that the requirements of the film industry feed into a narrative that sometimes only exists, not in the minds of the public, but in those of editors, marketing consultants, and comic shop sales representatives making for a toxic mix that grant some comic book heroes a false cachet to the point where they inevitably become: overrated.
10) Lex Luthor
Okay, so most of you are going to say “No fair! He’s a villain!” And for the most part, that’s true. On the other hand, there have been enough scenarios in the comics (as well as in other media), especially lately, where Lex is portrayed as a super-hero (complete with Iron Man style armor) and even President of the United States, that there’s some justification for his inclusion on this list. His overrated index which has been pumped up over the years by a much ballyhooed John Byrne comics reboot in the 80s, a Superman cartoon show in the 90s, and various movies (including one made in 2006 ) that he’s become synonymous with Superman himself. And why? Well he’s a millionaire tycoon! He can buy and sell mad geniuses to invent stuff for him! And…and…he’s bald! Exactly why does Lex deserve all the attention he’s gotten over the years? Why? Is Superman’s rogues gallery cupboard as bare as all that?