Advertising | PJ Media


The Photoshop Effect

Sunday, July 8th, 2012 - by Ed Driscoll

Last week, when I linked to the video from McDonald’s Canadian division that explained why food almost always looks better — and typically bigger — in a photograph than in person, YouTube suggested the above video, titled “The Photoshop Effect” as a recommended choice at the end of the McDonald’s clip. It’s from 2008, but […]

On Atari’s 40th Birthday: The 10 Greatest Atari 2600 Games

Wednesday, June 27th, 2012 - by Bryan Preston

On June 27, 1972, Atari Inc. was incorporated in the state of California. That makes today the 40th birthday of the company that pioneered coin-op gaming, and six years later Atari would unleash the Video Computer System, later renamed the 2600.   The console gaming industry was for all intents and purposes born with the […]

Vitamin Water Needs to Use Porn to Get People Excited to Drink It

Sunday, May 27th, 2012 - by Dave Swindle

I took this photo this morning while out walking Maura: Last month a pastor in New York City objected to the same billboard in his neighborhood and managed to get it removed: This offended the eye of pastor Freddy Wyatt, whose Gallery Church operates out of a loft across the street. “I was angered and brokenhearted,” sayeth […]

A Test of Fire for Catholics in 2012

Tuesday, May 22nd, 2012 - by Myra Adams

A powerful video launched by a group called Catholics Called 2 Witness has launched, in the name of freedom, an all out assault on the social policies put forth by President Obama. When a non-Catholic, churchgoing friend sent me this video the message said: You don’t have to be Catholic to appreciate this ad, peaking […]

Radio Show on Negative Images of Men in the Media

Wednesday, March 28th, 2012 - by Helen Smith

I was on the Brian Wilson show discussing my PJ Lifestyle posts on the negative portrayal of men in the media. You can listen here.

Zou Bisou Bisou: Mad Men Returns for Its Fifth Season

Tuesday, March 27th, 2012 - by James Lileks

It’s the season premiere of Mad Men! I’m in my Brooks Brothers suit with a rye whiskey, an unlit Lucky, a dead man’s Purple Heart in my pocket — took some poking around the vintage stores for that one, let me tell you. After Mad Men caught on everyone wanted one, I guess. My wife […]

Why Do Ads that Diss Women Get Removed while Ads that Diss Men are Funny?

Friday, March 23rd, 2012 - by Helen Smith

I was just reading over at the Daily Mail about a Rebok ad in Germany that was removed due to it’s offensive nature: A controversial Reebok ad has been removed from display following widespread complaints. The poster, which ran at a gym affiliated with the brand in Germany, was intended to motivate, with the slogan: […]

How Many Negative Images of Men Do You See on TV in 10 Minutes?

Thursday, March 22nd, 2012 - by Helen Smith

I was watching the show House Hunters last night on HGTV and noticed that, even with such a neutral show, in the space of ten minutes I saw two commercials that were abusive to men. In one commercial, a woman was angry at a man at work and dumped a cup of coffee on him. […]

The Lorax: Candy-Colored Radical Environmental Castor Oil

Thursday, March 1st, 2012 - by John Boot

With The Lorax, the entertainment industry and the federal government have joined forces to produce a candy-colored dollop of castor-oil. This woeful would-be message movie is about as jaw-dropping as a notable previous Potomac/Pacific joint effort — the pro-Stalin film Mission to Moscow ordered up by Franklin Roosevelt in 1943. Dr. Seuss’ Lorax is a […]

Saul Bass: A Life in Film & Design

Sunday, December 18th, 2011 - by Ed Driscoll

If you’ve got a film buff or a friend with an interest in graphic design on your Christmas list, Saul Bass: A Life in Film & Design, is a giant, heavily illustrated 428-page coffee table book with an enormous “wow” factor – and not coincidentally, a fair amount of heft at seven pounds, with dimensions […]

A Real Rube Goldberg Production

Monday, December 12th, 2011 - by Ronnie Schreiber

Webster’s New World dictionary defines Rube Goldberg as A comically involved, complicated invention, laboriously contrived to perform a simple operation. has two definitions: 1. Having a fantastically complicated, improvised appearance: a Rube Goldberg arrangement of flasks and test tubes. 2. Deviously complex and impractical: a Rube Goldberg scheme for reducing taxes. Rube Goldberg, though, […]

When the Business Model Ignores Your Privacy

Saturday, December 3rd, 2011 - by Roger Morse

As Americans read daily about the stagnant U.S. economy, they not only have to worry about their family’s savings and retirement plans — which are vanishing right before their eyes — they have to worry about new types of con artists and scammers exploiting their worries. Whether it’s scams that exploit seniors, identity theft schemes, […]

For The Man Who Really Loves Cars!

Friday, December 2nd, 2011 - by Ronnie Schreiber

Virgil Exner Sr has been treated somewhat unfairly by history. Yes, some of the designs that he rendered himself or that he oversaw as head of Chrysler styling make the nickname “Virgil Excess” seem appropriate. His best work, though, influenced other designers and had a purity of line and a design cohesion that his contemporary […]

Fiat J-Lo Ad Clusterfark Continues, Body Double’s Fiat 500 Broke Down in Mid-Shoot

Thursday, November 24th, 2011 - by Ronnie Schreiber

Photo: Ed Morales The promotional tie-up between the Fiat brand in America and entertainer Jennifer Lopez was supposed to be the foundation for the launch of the Fiat 500 on this side of the Atlantic. Instead its become a gaffe filled comedy of errors. The first step in the automaker’s use of the singer/dancer as […]

A Neuroscientist’s Plea To US Retailers

Thursday, November 24th, 2011 - by Sarah Hoyt

Dr. Tedd Roberts generally approves of commerce and enterprise.  He is however disturbed by the ever-earlier opening trend on Black Friday: The frank truth is that lack of sleep produces many of the same mental effects as being drunk or high, and Black Friday will be staffed by employees operating on too little sleep.  The […]

What’s a Red, White & Blue Elephant Doing Selling Hondas?

Wednesday, November 9th, 2011 - by Ronnie Schreiber

Cuban Gynecologist, American Auto Salesman – The Best Local Car Ad Ever

Friday, November 4th, 2011 - by Ronnie Schreiber

Local car dealers have the best commercials. Rhett & Link, a couple of comedians, musicians and filmmakers, agree. They currently produce a reality tv show with them traveling around the country, visiting small towns and then developing and producing funny commercials for local businesses using local talent. Continue reading the complete post here. When he’s not […]

Chevrolet Premieres Centennial Commercial

Friday, October 21st, 2011 - by Ronnie Schreiber

Chevrolet has been criticized for repeatedly resorting to nostalgia and patriotism to sell its cars to Americans. Even its current “Chevy Runs Deep” tagline carries with it an implicit reference to the company’s long history and role in American culture. It’s not a new phenomenon. In the 1970s, as the domestic auto industry tried to […]

$1,500 Car Wax?

Tuesday, October 18th, 2011 - by Ronnie Schreiber

In an age that gives new meaning to conspicuous consumption it should come as no surprise that someone is selling (and others apparently buying) car wax that costs over $200 a ounce. Swissvax, a company that got its start in the 1930s making waxes for antique furniture, and still run by the Anwander family, sells […]

Why Is Google Paying Websites to Rip Off Writers and Publishers?

Friday, October 14th, 2011 - by Ronnie Schreiber

Here’s a simple truth. Virtually everything that I write online about cars gets ripped off. Whether I publish it here, at Cars In Depth, over at The Truth About Cars, or Left Lane News, I can go to sleep at night safe in the knowledge that I’m getting ripped off by other websites, usually single […]

Is This the Worst Car Commercial of All Times?

Tuesday, September 20th, 2011 - by Ronnie Schreiber

Over at Autoextremist, Pete DeLorenzo thinks that this new Fiat 500C commercial, which had it broadcast premier during football games this past weekend, is “quite possibly the worst automotive spot of the last decade, hands down.” He calls the ad, which features Jennifer Lopez driving, driving and singing, singing and dancing, “absolutely disastrous”. I’ll go […]