Is Amazon’s New Music Streaming Scheme Aiming at the Fogies?
June 3, 2014 - 8:00 am
Amazon bringing free music streaming to Prime customers, but there is a catch:
The company will expand its Prime membership offerings by adding a stockpile of old and newish music for subscribers to stream on demand. The Prime music service, which is scheduled to launch this June or July, will not include recent releases but instead restrict its catalog to songs and albums that are 6 months old and older, five music industry sources familiar with the company’s plans confirmed to BuzzFeed.
Fogies like myself are Amazon’s most-likely Prime customers, and also the customers least interested in the latest music — so the catch is far from a deal-breaker. But when you consider that Prime customers already pony up $99 a year (up from $79), Amazon’s new service makes it harder to justify the $500 million Apple paid for Beats Music as part of the Beats acquisition.
image via shutterstock / Alexander Raths