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The Cadillac ELR Proclaims: ‘The Emperor has no Clothes!’

Fury at exposing the audacity of American exceptionalism.

by
Bonnie Ramthun

Bio

March 10, 2014 - 7:00 am

The new commercial for the Cadillac ELR, a fully electric vehicle, has riled some people with its unabashed American patriotism. They’re outraged that a commercial selling a car would dare to celebrate American exceptionalism.  Some are calling it xenophobic. Twitter feeds erupted with anger at the arrogance and self-confidence of the American businessman portrayed in the ad.  Others called it “hyper-patriotic.”  They did not mean this as a compliment.

The outrage against this commercial is quite peculiar. In the Ukraine right now people are fighting and dying in order to remain Ukrainian and not to become citizens of Russia. Why shouldn’t Americans be pleased to be American?

We have this situation because the idea of loving our country is seen as arrogant by our pundit class and our education system.  My children learned about the Civil War but the focus was on slavery, not the Abolitionists or the Union that fought to end it. They learned the Native American experience as one of oppression and slaughter and America was the villain of every lesson. When history turned to World War II the majority of the class time was spent on Hiroshima and Nagasaki, bashing America for using nuclear weapons, leaving Pearl Harbor as a footnote. The Bataan Death march wasn’t covered. Is there any wonder some students graduate from high school after reading A People’s History of the United States by the America-hating Howard Zinn and feel little sense of patriotism and pride in their own country? That is by design, not by accident.

Here’s the danger of this Cadillac ELR commercial that celebrates America: America is a great country, an exceptional one, the grand experiment in self-government that has unleashed unprecedented freedom and liberty to her citizens. This commercial is like the parable of the boy who cried out that the Emperor had no clothes on. Once the boy said this, the people no longer had to pretend any more, or try to fool themselves into seeing something where there wasn’t anything. There are those who wish to “fundamentally transform” America into something else, and a commercial like this one reveals the ridiculousness of that goal.  Well done, Cadillac. Well done.

Bonnie Ramthun lives in Colorado with her husband and children. She's the author of mysteries and thrillers for adults and children. Her middle grade mystery "The White Gates' was a Junior Library Guild premiere selection and was a finalist for the Missouri Truman award. All her novels are available on Amazon.

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Top Rated Comments   
But, the point is Cadillac is GM. They are trying to overcome the "Government Motors" moniker. It's a JOKE to have Cadillac advertising that they are capitalists. That is their lame attempt to have everyone forget that they took the bailout and screwed their bondholders. No chance. NOT buying GM.
36 weeks ago
36 weeks ago Link To Comment
All Comments   (6)
All Comments   (6)
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Love the ad, love the brand, love your point, Ms. Ramthun.

I buy tons of stuff because it’s representatively American.

If the movie version of “J’accuse” is to be believed, Dreyfus shouted, ‘Vive La France’ when they sentenced him to Devil’s Island.

I’ve always believed there’s a time and a place for blind loyalty. Are we there yet? Hell yes!
36 weeks ago
36 weeks ago Link To Comment
"a fully electric vehicle". Ah, there's the rub.  In an America where science is supposed to be revered we embrace the denial of the the 1st law of thermodynamics (there is no free lunch where energy is concerned). 

And just where does that energy come from to charge up this monstrosity? Power plants. And on what do these power plants run? Wind? Solar? Geothermal? Switchgrass? Cowfarts (naturally-produced methane)? Corn (methanol)? Nope. 

(not unless you want to pay Euro-style prices for electricity, which, BTW, they are now up in arms about and are now switching back to coal - see Germany...)

Coal. Dams. Nuclear (NOT "nuculur"). Fracked natural gas.

Oh, and everybody pay attention to what DrTanstaafl has to say...

WTFU!
36 weeks ago
36 weeks ago Link To Comment
I don't think we have any disagreement here. Yes, it is true electric cars need to be charged and this energy must come from power plants. Compare the pollution from a gasoline-powered car to a nuclear fuel powered electric car. Or a clean coal-fired power plant fueled electric car, for that matter. You don't have to be a Luddite greenie who thinks electricity comes from the magic box on the wall to embrace electric cars.
36 weeks ago
36 weeks ago Link To Comment
Bonnie - you have this all wrong (unless it's click-bait)
The point is that you should buy a car, or any other product because it is the best you can get for a given price.
If it happens to be American made then that's great, but the ad is not so subtly suggesting that I should buy it only because it's American.
I don't like that any more than the 'I hate America' crowd.
Two wrongs don't make a right
36 weeks ago
36 weeks ago Link To Comment
But, the point is Cadillac is GM. They are trying to overcome the "Government Motors" moniker. It's a JOKE to have Cadillac advertising that they are capitalists. That is their lame attempt to have everyone forget that they took the bailout and screwed their bondholders. No chance. NOT buying GM.
36 weeks ago
36 weeks ago Link To Comment
I took a history course with Zinn (at BU), perhaps a year before he retired. Frankly, what he kept stating was preposterous. I got a B+ in the course, largely by keeping my mouth shut and not contradicting him every 30 seconds - which was about how often he mentioned something that was just plain not true or skewed to a ghastly degree.
36 weeks ago
36 weeks ago Link To Comment
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