Disney Parks Will See A Greater Star Wars Presence
CEO Bob Iger talks to Bloomberg about what Imagineering has in the works.
November 13, 2013 - 1:00 pm
Ever since Disney acquired Lucasfilm just over a year ago and announced a new film trilogy, fans of the expanding Star Wars universe have sat on the edge of their seats awaiting a release date for Episode VII. Now we have a date – December 18, 2015, and the announcement became the talk of Hollywood last week.
The same day as the announcement, Disney CEO Bob Iger appeared on Blooomberg TV’s Street Smart to talk about Episode VII, as well as the increased presence that Star Wars will have at Disney’s various theme parks:
The only thing I can share which, actually I don’t think we’ve really talked about much, is that there is a fair amount development going on at Disney Imagineering right now to expand the Star Wars presence in California and in Orlando and eventually in other parks around the world… It’s probably likely that Star Wars will be more than in just our two domestic parks.
Iger made a similar (but more vague) statement back in May:
In addition to the Star Wars feature films that we’ve already talked about, we’re also working on opportunities for television and our parks. It’s still very early in the process.
What will this mean – individual attractions? Meet and greets? Or perhaps an entire Star Wars Land at the parks? (I’ve said for a while that a Star Wars land somewhere like Disney’s Hollywood Studios would generate far more excitement and interest than the Avatar Land in the works at Disney’s Animal Kingdom.) In March, the company surveyed guests at Disneyland to gauge their interest in a Star Wars land, and I wrote about swirling rumors back in June. The success of Star Tours 2.0 in the American parks, as well at Tokyo and Paris, along with the annual Star Wars Weekends in Orlando and Anaheim, suggest that the idea of a Star Wars land isn’t that great of a gamble.
Obviously, this situation continue to develop, but as both a Disney fan and a Star Wars fan, I’m excited at the idea that Disney Parks will see something in terms of an increased Star Wars presence. Stay tuned – as I learn more, I’ll pass it on here.