Tesla-Model-S

The Usual Suspects:

The “Executive Taxi”: Mercedes-Benz E-Class

Why it isn’t surprising:

The E-class is mid-level and seems to be the “go-to” for professionals, retirees, and executives who want a solid, luxury sedan.

The Silicon Valley Home-girl: Tesla Model S

Why it isn’t surprising:

Several of the U.S.’s richest neighborhoods are located in California–specifically Silicon Valley.  It makes sense that the Californians will want the coolest electric vehicle out there.  The fact that it’s “home-grown” is probably another lure.  Too bad it doesn’t come in shades of the Californian sunset.

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When one pictures the 1% as car buyers, we need to think American, entry-level luxury, and below a $71,000 price tag instead of super car exotics. What does this mean for the automotive market?  Are wealthy Americans playing to their more conservative side when purchasing a vehicle?  (Is this the recession talking or just good money sense?)  Could the wealthiest Americans be losing interest in super-luxury brands or are some of the mid-market and traditional luxury brands just “doing it better” these days?  Leave a comment–I would like to know what you think!