Richest Americans Are Going ‘Conservative’ with Car Purchases
Think entry-level luxury instead of exotic super-car.
November 7, 2013 - 9:00 am
They’re buying WHAT?
This BMW model is understandably popular in the U.S. because it’s entry-level, yet has that BMW je ne sais quoi. However, I’m surprised that some of the wealthiest Americans are purchasing this vehicle over both the 6 and 7-series vehicles. MarketWatch lists the 3-series as being most popular in the Coral Gables, Florida area–which is full of retirees. Although a great BMW, it’s not one of the “usual suspects” when you think of retirees looking for cars that have luxury, comfort, and space.
Why it’s surprising:
It’s surprising because you picture the very wealthy in black, luxury sedans. I know, I know, wealthy, RUGGED Americans need their vehicle too. I’m just happy it’s an American brand.