Bitter Clingers Have Taken Over Your Television, or How America Learned to Stop Worrying and Love the Duck
In praise of A&E's runaway hit Duck Dynasty.
April 24, 2013 - 3:00 pm
If annual sales, endorsement deals, and TV ratings are any indicator, the brand of Americanism these swamp rats are peddling is white lightning in a bottle. Down-on-our-luck, out-of-hope, and sick-and-tired-of-change Americans can’t get enough of Duck Dynasty’s message, or its messengers. They take us back to the ideals that really work in this country.
Another T.V. rule that proves key to Duck Dynasty’s success is “show, don’t tell.”
Duck Dynasty never tells its audience how to live their lives, what to believe, or whom to accept. Instead, Duck Dynasty shows you its core values. And those values translate to both a refresher course in what made America great, and an object lesson in the values it must cling to in order to weather the financial, political, and culture storms that currently batter the nation now.
For example, the Robertsons shamelessly teach their daughters and granddaughters how to handle a shotgun. They let their sons and grandsons experience the value of hard labor. They resourcefully bundle and sell a “mess” of fish they’ve caught in a friendly competition. They repair a worn-out barbecue grill instead of replacing it under a warranty to which they are entitled. They haggle for deals when they could easily pay the list price for anything they want. Most touching of all, grizzled old Uncle Si gladly allows his grand-nieces to paint his fingernails, apply lip gloss, and attire him in a dress for a real tea party.