Step 2: X + Y = Stereotype Du Jour
In case you’ve never pitched a TV show before, the process goes something like this: Take Show A, combine with Show B, and you have a new show. In other words, you aren’t developing creative genius as much as you are rehashing what’s already been done. For example: Saturday Night Live = Your Show of Shows + Laugh In. Two and a Half Men = One Day at a Time + The Odd Couple. Family Guy = The Simpsons + MAD TV. In other words, nothing is new; TV execs aren’t adventurous with their money. If you want to pitch a show, you’d better find one just like it to compare it to. The same goes for characters.
Obviously, many more ethnic characters have cropped up on TV since Cosby. The problem is that they’ve grown increasingly stereotypical in nature. These characters aren’t so much reflections of real life as they are imitations of assumptions — often negative ones. In “Where Are The Realistic Black Characters on TV?” Allison Samuels writes:
Not since the The Cosby Show has prime time successfully delivered a show featuring African-Americans leading normal, regular, everyday lives. That show was groundbreaking because it featured us as mothers, daughters, fathers, and sons. Can you name another show like that on the air right now? Not unless you count Tyler Perry’s TBS comedies—but it’s never been an issue for mainstream audiences to laugh at us. The same thing is true of the Chris Rock series Everyone Loves Chris, which enjoyed some success but is no longer on the air, or the cartoon The Cleveland Show. The brilliance of The Cosby Show was that while funny, it also changed the cultural landscape. It presented African-Americans in an entirely different and new context. It moved beyond the stereotypes of the inner city, jail cells, and basketball courts to present a more well-rounded look at who we are.
Blacks aren’t the only group being stereotyped on TV. Over at Being Latino, Adriana Villavicencio writes:
Sofia Vergara on Modern Family, for example, though absolutely lovely, serves as merely a caricature of the loud, crazy Latina with the thick accent and tight clothing (Vergara has subsequently become her character full-time. Case in point: check out the way her accent seems to have evolved into a thicker one) Sometimes, Gloria Pritchett’s character works because the show itself is so well written and performed…and sometimes it’s just plain disappointing that that’s the only mainstream depiction of a Latina on TV.
Similar arguments can be made for practically every people group we’ve been taught to define by race, ethnicity, gender, or sexual orientation. Bottom line: Stereotypes sell. Tried and tested, they’re a safe investment.
The sad part is that many critics have grown to accept stereotypes as the fact of television fiction. In fact, some critics, like Zack Rosen, are willing to accept the stereotyping as an accurate (if not holistic) reflection of reality:
Community traffics in stereotypes — judgemental black Christian, over-achieving neurotic Jew, disaffected metrosexual – and it would be narcissistic of us homos to complain when we get the same treatment. That is, if the treatment is done right. There are a million stereotypes of what a queer guy can be. To call the one show last week offensive just does a disservice to all the great guys out there who happen to fit the mold. Would you like it if the kind of person you were was offensive to others?
In other words, rejecting the stereotype can even be considered an offensive act because we are taught to presume that somewhere out there someone must fit that mold. Far out as it may sound, the thinking that normalizes stereotypes stems from the thought process that defines prejudice as an inherent aspect of human thinking. If you’re born prejudiced, you must view the world through stereotypes, thus the vicious cycle of social engineering continues.