Publication Date: November 24, 2009
Is global capitalism on its last legs? Is the era of American leadership over? Has the West begun a decline into a new Dark Age? Does American civilization deserve to survive? These are the unnerving questions raised by the Great Crash of 2009.
Visionary thinker Howard Bloom has a radically new answer. In The Genius of the Beast, the author of the acclaimed books The Lucifer Principle and Global Brain, insists that global society has only begun to realize its full potential. Bloom argues that there’s a hidden mandate beneath the surface of capitalism: It’s struggling to whisper and rumble its message to you and me. That hidden imperative can lift us from economic crisis, can make us a leader in the next-generation economy, and can dramatically upgrade our ability to empower our fellow human beings. Bloom sees crisis as opportunity, opportunity for the whole human race.
In more than eighty short, fast chapters, insights appear suddenly, like the quick bursts of flashbulbs. The Genius of the Beast takes the reader on a sweeping tour of human history, from the Stone Age to the present. Every chapter conveys a radically new way to see the astonishing mechanism we call “Western Civilization.” Bloom marvels at how humans have turned toxic waste into food and fuel, trash into treasure, and garbage into gold. He shows how we’ve produced material miracles based on immaterial things passion, persistence, and fantasy. Bloom shows that what many regard as the end is just the beginning. The beginning of something you’ve never before imagined.
Bloom explains why the secret to capitalism’s next great leap does not lie in new financial tricks, but in tapping things right under our noses in radically new ways that is, tapping our imagination, our desire to feel useful, our desire to help others, and our desire to be recognized for contributing to the welfare of humanity. The key to next-generation capitalism, writes Bloom, lies in a big-picture view that’s utterly unlike anything you’ve previously perceived. A big-picture view that will startle you. A big-picture view with which you can ignite the world, get a new handle on your life, and help transform society.
This brilliant, inspirational work of daring ideas and breath-taking research offers more than hope. It offers unseen levels of understanding. Understanding that can literally redefine what it means to be a human being.
Why Capitalist Wizards Should Read It:
Human evil is not the only tool that Mother Nature uses to make life more chaotic and stressful, forcing us to evolve and change into more advanced species and cultures to survive. The other is the Boom and Bust pattern, the Beast we can harness as soon as we realize he’s there.
In Genius of the Beast Bloom argues that the Bears and Bulls, the Rise and Fall of the business cycle is not a result of conspiratorial actors (blame the Fed, the Left, the Right, the Jewish-Illuminati conspiracy or whoever the bogeyman of choice is). If it was then why do we see the same economic patterns throughout Western Civilization going back to ancient Rome? Why does the pattern appear in the rise and fall of animal herds?
Because Booms and Busts serve the same purpose of forcing the members of a superorganism to change course and innovate in a new direction. Responding to the cruelty and unpredictability of Mother Nature drives humanity’s evolution. (And the side effect of these evolutions and innovations is that the quality of life for everyone rises.)
For a Capitalist Wizard to effectively manifest value from nothingness he must recognize the Wave, learning to see where the booms and busts are coming so he can shift his resources accordingly.