23 Books for Counterculture Conservatives, Tea Party Occultists, and Capitalist Wizards
17. Life Inc.: How the World Became a Corporation and How to Take It Back
Publication Date: June 2, 2009
Official Description:
This didn’t just happen. In Life Inc., award-winning writer, documentary filmmaker, and scholar Douglas Rushkoff traces how corporations went from being convenient legal fictions to being the dominant fact of contemporary life. Indeed, as Rushkoff shows, most Americans have so willingly adopted the values of corporations that they’re no longer even aware of it. This fascinating journey, from the late Middle Ages to today, reveals the roots of our debacle. From the founding of the first chartered monopoly to the branding of the self; from the invention of central currency to the privatization of banking; from the birth of the modern, self-interested individual to his exploitation through the false ideal of the single-family home; from the Victorian Great Exhibition to the solipsism of MySpace–the corporation has infiltrated all aspects of our daily lives. Life Inc. exposes why we see our homes as investments rather than places to live, our 401(k) plans as the ultimate measure of success, and the Internet as just another place to do business. Most of all, Life Inc. shows how the current financial crisis is actually an opportunity to reverse this six-hundred-year-old trend and to begin to create, invest, and transact directly rather than outsource all this activity to institutions that exist solely for their own sakes. Corporatism didn’t evolve naturally. The landscape on which we are living–the operating system on which we are now running our social software–was invented by people, sold to us as a better way of life, supported by myths, and ultimately allowed to develop into a self-sustaining reality. It is a map that has replaced the territory.
Rushkoff illuminates both how we’ve become disconnected from our world and how we can reconnect to our towns, to the value we can create, and, mostly, to one another. As the speculative economy collapses under its own weight, Life Inc. shows us how to build a real and human-scaled society to take its place.
Why Counterculture Conservatives Should Read It:
Why Capitalist Wizards Should Read It:
As Capitalist Wizards create value out of nothing, their opponents do the opposite: stealing value from those who have already created it.
Corporatist Sorcerers
Those who use free market magick to manipulate the government into redirecting other people’s wealth into their pockets or passing laws to protect their business interests. They are the modern day descendents of King George III. Just as the British empire issued chartered monopolies to grant the exclusive right to do business in territories, today’s Corporatist Sorcerers work with corrupt politicians in both parties to rewrite laws in their favor while conning the American people out of millions, even billions of dollars.
Archetypal Example: Solyndra.
As Investor’s Business Daily editor Terry Jones says in the PJTV video below, when big business and corporations get into bed together it’s the American people that get screwed.
*
But we have the power to program a better world into existence, as Rushkoff’s next book explains.
My first reaction to the list is – wtf?
Depending on whatever it is that is supposed to be the unifying idea here, I might suggest anything from “Futureshock” (a bit dated by of the right genre, I think) to “Lord of the Rings”, and possibly other scifi/fantasy. Also, as object lessons rather than theoretic tomes, “The Music Man” and “Animal House”.
It doesn’t seem to be *quite* limited to purely occult plus political works, but I’ll be diddled what does connect the whole list.
It’s already probably the longest entry I’ve ever seen on PJM.
Here’s the unifying idea:
“My intent with this list is to compile an annotated bibliography of sorts — a collection of books on a variety of subjects and genres that when put side by side can manifest fresh connections and new ways of looking at the world so we as individuals can solve our problems and live happier, more fulfilling lives.”
All of them, or at least a nice chunk of them, also seem to be written by people who in the final analysis are uncomfortable with pure ideologies. This makes them “independent” books, too, which ties into your theme of improving one’s life and taking charge.
just a note: the angel and the demon on donald ducks shoulders? are from the Shepherd of Hermas. The Shepherd of Hermas is a non-canonical, but still recognized as Christian text from the early fathers of the church. They,too, are wrestling with truth, and the divine, in the same piece of real estate.
the shepherd of hermas, and most of the early church fathers are more well-known in the orthodox church. this would be greek orthodox, russian orthodox, and so on.
as well, the pre-nicene council churches- the syriac, and so on- would sound similar but not the same in their formulations. these churches suffered persecutions before rome even became a christian empire.
st anthony shows up mostly as reference for odd painters. his writings are still published. you might like. his writings and his biography- the biographer was trying to sweeten him up.
for pure oddness, really, you cannot go wrong with an orthodox church.
Like the concept, but this is incomprehensible.
http://en.wikipedia.org/wiki/E-prime
Dave,
You have made 2 of the first 5 comments. They are answers to comments to the effect that you have produced 19 pages of GodKnowsWhat.
Your first is, “Here is the unifying idea (delivered in gibberish).”
Your second, in answer to the word “incomprehensible,” is a link to a bizarre (is that your purpose?) Wikipedia page.
Are you attempting to communicate?
And succeeding with some of us. Dave is pointing to Korzybski’s notion that the state of being verb is a semantic trap: aclay1 says it “is” incomprehensible — but then someone else might come along who finds it perfectly comprehensible. So the assertion that it “is” incomprehensible is mistaken, but a statement like “I find this incomprehensible right now” would not be.
Correct. Many thanks, Charlie.
E’ is brilliant.
I am happy to read that Korzybski was an admirer of Wittgenstein’s. Their work appears to complements one another nicely.
RObert Heinlein, interestingly, was very involved with General Semantics, and at least ran in the same circles in LA as the OTO, Golden Dawn, and such.
It’s fun to see Crowley get his day here. So many of the occultists I know, and many of the liberals too, tend to think of his ideology as nothing but “yeah man, we can whatever we feel like.” In reality he had many conservative leanings, albeit coming to the same conclusions through alternative pathways.
And he was always a huge proponent of setting goals and working very hard to achieve them, not just waiting for someone else to take care of you. My favorite quote is another one from Magick Without Tears where Crowley was admonishing a student for being lazy and coming up with all sorts of excuses: “To advance—that means Work. Patient, exhausting, thankless, often bewildering Work. Dear sister, if you would but Work! Work blindly, foolishly, misguidedly, it doesn’t matter in the end: Work in itself has absolute virtue.”
Anyway, fascinating and eclectic mix of books, and I look forward to catching up on all of them, thought at the pace I’m going it’ll take me five years. Thanks for putting it together!
I may never finish this 19-paged article, but if nothing else I must note my thoughts on the statue of Disney & Mouse: a caption reading, “Someday, Mickey, all of this will be yours.”
Of related interest, there is a campaign to vote for Aleister Crowley for President going on this year:
“We realize that Aleister Crowley is dead. And British. And, moreover, not running for office. Nevertheless, we believe that the most effective vote you can cast in 2012 is one for Aleister Crowley.”
More at http://ac2012.com
Anyone who’s really interested in this stuff should read the Illuminatus trilogy. Bob Shea and Bob Wilson were both friends of mine, and they new amazing amounts of this stuff.
I believe Antti P. Balk’s latest, “Balderdash: A Treatise on Ethics” also covers many of these same topics (and people):
http://www.amazon.com/dp/9525700402/
I’m sorry, this is just silly.
Yeah, that was my thought, too.
But, don’t cede the field (don’t seed the feeled), because they’ve been writing in stone again, since the early 90s –and that one-world thingie is immune to negative results. Our world in terms of time is a light skiff running on the surface of a very deep pagan sea.
“They have failed to reveal one new truth, but have succeeded in repeating all the old errors,” so said William Blake, a countercultural icon, about the followers of another, Swedenborg.
Counter cultures come and they go, or as “firesign say” there’s a seeker born every minute.
As a veteren of the ashram industrial complex, I have learned there is an inherent contradiction in the “commoditization of cool,” or huckstering the Path.
Occultism is escapist obscurantism; flashlit faces in the pretend dark.
Everyone believes something but I believe you can learn more about “counter culture” from the Beatles and the Dead.
Or Orwell and Burgess.
Stay skeptical, my friends.
This was a thought-provoking and meaty article. I can see why it might be too much for some, but I enjoyed it.
Pushing people out of their comfort zone once in a while is a good thing. If I hadn’t been pushed a couple of times, I’d still be the kneejerk liberal my parents and teachers programmed me to be.
Good job, Mr. Swindle
Thank you very much. I look forward to more of your feedback as the series continues.
More drivel from Swindle. Get a life.
As an atheist and a fan of indie rock and Wes Anderson and Akira Kurosawa movies, along with being a video game and comic book nerd (most of my wardrobe is t-shirts advertising either superheroes or old 8-bit nintendo games), I think I classify as counterculture conservative. Although, mostly I’d just refer to myself as a skeptical nerdservative.
Yes, you qualify. Welcome. Perhaps in the future I’ll have to add books for Nerdservatives. Any suggestions?