This sentiment was down from 59 percent in 2009, a softening of opinion for sure, but still one-third of all new car shoppers refusing to look at a GM product is one of the most extreme examples of how politics and your wallet are intertwined.
Here is another, albeit on a much smaller scale – but personally meaningful.
During our kitchen remodeling project, I visited Home Depot (Republican leaning by 70%) but refused to buy any General Electric (GE) appliances because at that time GE owned the cable channel MSNBC, which I consider to be a mouth piece for President Obama and full of leftist propaganda.
Furthermore, I knew that the CEO of GE, Jeff Immelt, was a top business advisor to President Obama. So to take some positive action, I marched over to Sears (Republican leaning) and bought all Kenmore appliances. Upon leaving the store I felt extremely empowered by my politically motivated major purchase.
Then shifting to the entertainment front, I will not pay to watch a movie with George Clooney because of the millions he has raised for President Obama.
Perhaps I am too extreme? If, like me, you allow your political views to affect your consumer decisions, you will be interested in this select list of major corporations and their political leanings. More detail is here.
Mega Stores and National Chains
Price Club/Costco: Democrat
Home Depot: Republican
Well – Known Brands
Estee Lauder: Democrat
B.F. Goodrich Tires: Republican
Proctor & Gamble: Republican
Levi Strauss: Democrat
Martha Stewart: Democrat