#3 — Pop Culture
What? You need more reasons after that? That spot ran a hundred times a day.
(And note the “rated PG.” I shudder to think how many kids went to see the actual movie.)
I have a vague theory about the “evil child” movies that started with Rosemary’s Baby (1968) and carried on through The Other (1972), The Exorcist (1972), It’s Alive (1974), The Omen (1976), Audrey Rose and Alice, Sweet Alice (both 1977). That is, that they reflect the increased availability and acceptance of birth control and abortion. (The Roe v. Wade decision dates to 1972) .
Now people had the means to turn their secret ambivalence about having children from a shameful “con” into a “pro” to be proud of.
Always thought children were a burden or worse, evil little “no neck monsters,” a la Maggie the Cat? Have we got a smash hit movie and/or million selling novel for you!