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PJM Lifestyle

by
Dave Swindle

Bio

May 27, 2012 - 7:51 am

I took this photo this morning while out walking Maura:

Last month a pastor in New York City objected to the same billboard in his neighborhood and managed to get it removed:

This offended the eye of pastor Freddy Wyatt, whose Gallery Church operates out of a loft across the street. “I was angered and brokenhearted,” sayeth Wyatt in the New York Post. “This ad takes something that’s pure and precious and just strips it of its value.” Pure?! Ever tried Vitaminwater, Reverend? It’s unholy water. Kidding, of course. He means the nearly naked model. Wyatt appealed to a higher authority, by which I mean he tweeted at the advertiser, asking that the billboard be cast out of the neighborhood. And lo, on April 3—Good Friday, no less—his wishes came to pass. “This is a respectable, honorable, and classy decision on the part of Vitaminwater,” Wyatt says. “Here’s four tweets from a random pastor, and without even a conversation, they took it down.” The advertiser beheld the publicity stemming from its decision, and saw that it was good. Say amen, somebody!

David Swindle is the associate editor of PJ Media. He writes and edits articles and blog posts on politics, news, culture, religion, and entertainment. He edits the PJ Lifestyle section and the PJ columnists. Contact him at DaveSwindlePJM @ Gmail.com and follow him on Twitter @DaveSwindle. He has worked full-time as a writer, editor, blogger, and New Media troublemaker since 2009, at PJ Media since 2011. He graduated with a degree in English (creative writing emphasis) and political science from Ball State University in 2006. Previously he's also worked as a freelance writer for The Indianapolis Star and the film critic for WTHR.com. He lives in Los Angeles with his wife and their Siberian Husky puppy Maura.
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