Taking the Amazon Plunge
In his recent deconstruction of Best Buy’s looming financial woes in Forbes, business analyst Larry Downes wrote:
It’s not competition from Amazon that’s killing Best Buy here; Best Buy is doing most of the damage to itself. But let’s compare the two to see how retailing–online or otherwise–is done correctly.
First, it’s hard to imagine anything so pathetic happening at Amazon, and even harder to imagine the company failing to own up to its errors. Amazon does not take orders it cannot fill, and it does not wait until the last minute to cancel them without offering any kind of solution.
Amazon lives and breathes the customer’s point-of-view. It completely engineers its business practices, its systems, and its people to support it. When they make a mistake, they admit it and they fix it. Immediately. Once, when I had a problem with a new TV that turned out to be a manufacturing flaw, the company begged me to let them pick up the unit, send something else, and install it for me. That was more solution than I needed, let alone asked for.
It’s not just Amazon’s prices that are better, in other words. Its customer service is superior in every way. And unlike traditional retailers, it recognizes its own potential disadvantages and innovates ways to overcome them. The company has no retail locations to pick up merchandise, but it ships instantly, often for free. It has no on-site sales experts to answer questions, but the pages of its products are filled with videos, FAQs, and customer reviews and answers.
After reading that glowing report about Amazon and large consumer appliances, I decided to take the plunge myself, in part to serve as a guinea pig for articles such as this. What I found was that Amazon will arrange for the set this size to be delivered during a time window that you choose when ordering the TV. In my case, two delivery men dropped it off, uncrated the set, plugged it in, made sure it worked, and then left me to do the rest. While they didn’t do much beyond that, I didn’t need the help, as my wife and I could hoist the 72-pound LG 55LK520 up to its stand once we had prepped the home theater for it. And other than running out and buying a couple extra HDMI cables (which which Amazon also sells), hooking the LG 55LK520 up to my HD DirecTV box and other home theater components was relatively straightforward.
Currently selling at the time this review went live for just under $1000 on Amazon, and a bit more than that at Best Buy, the LG 55LK520 is an extremely capable LCD TV set. If it’s time to replace the TV in your den or home theater, and you’d like to get out by spending around a grand, you could do far worse.
Categories: Gadgets, Television
I’ve had similar good service from Amazon, not only on replacements but returns for credit. If only our government offered such efficient and cost-conscious customer service, the country would be in a much better shape.
Are you sure you want government to be as efficient as Amazon?
Think about it, we might actually get all the government we pay for.. including all the intrusion! Yikes, I think I’ll stick with inefficient government.
Earlier this year I bought a 46 inch HDTV from Amazon. My previous two purchases were from Best Buy, but BB has changed their policies on displaying pricing. As I recall I needed to log into BB to get the price of the TV.
After doing some online research I took the plunge and bought from Amazon. Since I’m a Prime customer for an extra $3.99 I got next day delivery. UPS came the next afternoon with my new television.
While I still shop at BB…the fact that I have to burn gas, waste time in traffic, and otherwise deal with the “in-store experience means I’ll continue to purchase more from Amazon.
Ed, I very much enjoyed this article.
When I was a kid (back in the cave days) I subscribed to Hi-Fidelity and Stereo Review. I know Stereo Review morphed into the online Sound & Vision but I only view it occasionally. I don’t know what it is…these old eyes or a difficult online display format but I find it not pleasureable to read (plus Steve Simels has been gone for years…maybe a future PJM columnist)?
Anyway, back on topic. I’m looking to upgrade my system in the next year or so. In addition to cost & performance I’m looking for two things. Comprehensive connectivty to all signal sources and wireless capability to all boxes (especially speakers). In my brief reading of CES articles it seems both are either here now or soon will be.
I will appreciate any efforts you have in reviewing these topics.
Thx Ed.
As of yesterday, Tiger Direct is selling the LG 60 inch Plasma TV model for $999.00, which is an unbelievably low price!
Ed,
I work at a retail store that sells this TV, and it does have features changing its aspect ratio for fullscreen content (although admittedly those features are not nearly as good as on my parent’s old mitsubishi rear projection tv). It’s on page 42 of the owner’s manual, and here is the link
http://www.manualowl.com/m/LG/55LK520/Manual/136529
I have bought 3 different LCDs from Amazon over the past 5 years. As a Prime customer, I got free shipping and had the exact customer service experience where they dropped it off on time and set up the TV to ensure it turned on and that there were no dead pixels.
The last TV I got was a 3D LG LED backlight LCD in December. I didn’t get it for the 3D capability, which is okay, I got it for the incredible definition which is fantastic. Well I went to BB to try and find the same unit. It sold for about $200 more, plus after taxes, the goofy CA core disposal fee, and with delivery charges, by going through Amazon I wound up saving at least $400.
You still go to Best Buy, I prefer Amazon for almost everything I used to go to Best Buy for. Being a Prime member is well worth it when you get free two day delivery on almost any item you find on Amazon.
We had an excellent experience buying a large LG HDTV from Amazon. The first TV arrived with damage to the carton which indicated damage to the set. Amazon arranged for an immediate replacement and simultaneous pickup of the damaged set. The inconvenience to us was minimal. We got a great price and, as the price dropped shortly afterward, we even got a credit for the difference under their price guarantee program. And no California sales tax or fees. It was shipped under a trial Amazon Prime membership, which we cancelled before the end of the trial period, so no fee.
This is our second LG – the first was a heavy plasma set. We love it.
Too bad that Amazon just put Jamie Gorlick on its Board of Directors. I have purchased many, many items from them over the years, and I really enjoy not having to shop in a store. The Amazon Prime free shipping is great! But I will no longer buy from Amazon, now. I will miss the wonderful convenience, but I will also save a lot of money because I will simply do without a lot of things I would have bought from them. My husband will be happy.
I had purchased the LG 55LK520 to replace an eight year old JVC rear-projection HD set, and immediately found that there was one feature on the older unit that I missed — the ability to zoom an 4X3 image to fill the screen.
I’ve never seen an LCD/LED HDTV that did not have this feature/option when displaying an SDTV (4:3, 480×360) signal/picture.
This is the first time I’ve heard of one that did not.
Fewer and fewer HDTV have the S-VHS connection. As VHS and SD DVD players are being replaced, the TV manufacturers are adding more HDMI connections instead. Also, you can get an inexpensive adapter to convert the SVHS to composite video(the yellow RCA connector) but it probably will be a little fuzzier.
If you feel the look of filmed material is a little too much like TV video, you might want to check the setting of the 240 Hz (or higher) display on the LCD TV. Too often these additional processing features give the image a flickering, video-like appearance which may be good for sports or car racing, but take away the grain and motion blur that make movies look like movies (film). If you can turn off as much processing, see if you like it better.
i’d rather have black bars on the side than to have the image stretched like the aliens in star trek: insurrection. Having said that we recently upgraded to the flat screen experience from CRT Purgatory. Bought one from Son In Law’s employer (the larger, at iirc 47″) and the other through a link from the Instadude. I’ve been reading his stuff since shortly after 9/11 so I gotta show some love. Over the last coupla years I have to say Amazon Prime has been way worth it. If they ever start selling cars…
Got this same kind of model, as a plasma, at COSTCO, for half-price of an LCD, and it is much brighter & clearer.
Great review. I think this LG looks great and is going to go to the top of my list. LG’s a great brand and this looks like it has just about everything I’m looking for. It’s past time to upgrade my living room set. This old, 720p plasma set is okay, but I’d love to have something capable of full 1080p picture to take advantage of the huge number of HD channels I’ve been getting since I upgraded to DISH’s HD Free for Life promotion. Being an employee of DISH, this has become one of my favorite ongoing promotions. I mean, since high definition will be the standard in a few years, why should people pay extra for it? I think it’s great that DISH is taking this approach.