BOB GELDOF TO George W. Bush. "'It's called marketing. Something you obviously have no clue about or else I wouldn't have to be here telling people your Africa story'. . . . You forget that Bush has an M.B.A. He thinks like a businessman in terms of the bottom line. Results. Profit and loss. There is an empiricism to a lot of his furthest-reaching policies on Africa. Correctly, he's big on trade."