ADVICE TO REPUBLICANS:

Republicans need to revive what I call the Politics of Aspiration. Instead of promoting an agenda that a) echoes what Democrats offer, only not so much; or b) is based on negativity and fear (of illegal immigration, terrorists, Godless liberals, etc.), they need to tap into the entrepreneurial feelings and desire to get ahead that lies deep within us all – rich, middle class and poor. Winning parties offer hopeful messages and sound ideas.

Read the whole thing. Especially if you work for John McCain or the RNC.