INFORMATION WARFARE:

The days of the independent, neutral war correspondent, objectively reporting from a war’s front lines, are quickly coming to an end. In the future, a war correspondent will either effectively be soldier for one faction of a conflict, or he will literally not survive in the war zone. In today’s media age, the requirement for combatants to shape perceptions about the nature of a conflict, and the necessity of denying that ability to the enemy, are more crucial than firepower and logistics, the traditional measures of battlefield dominance. Successful media operations energize a faction’s supporters and demoralize its enemies. When effective, this is more important than squadrons of fighter-bombers or train-loads of assault rifles. Whether they like or not, journalists are in the army now.

You couldn’t tell it from their product. Well, I guess that depends on which army you mean . . .