SPYING ON ASHLEY MADISON USERS TO FIND OUT WHY WOMEN CHEAT: “Middle-age women who cheat on their husbands are looking for passion and sex, but don’t want to divorce their husbands over it, new research suggests. The new data comes from a sample of married women who used AshleyMadison.com, a dating website aimed at people seeking to cheat on their partners. The new conclusions challenge the popular conception that women cheat because they are generally unhappy with their relationships, said study lead author Eric Anderson, a professor of sport, masculinity and sexuality at the University of Winchester in England.” Emma Bovary was unavailable for comment.