ACE OF SPADES ON HIS “EASY EMBARGO OF TWITTER:”

I have 47,000 followers. That’s a pretty good number of followers. I see no reason why I should spite myself while I spite Twitter.

So I will promote my site on Twitter. I will use it, but I won’t let it use me. I will use it as a soulless corporate branding device and promotional platform. If I write something I like, or if i wish to use my decent reach to promote, I’ll do so.

What I won’t do is provide them free content. Any platform requires content, after all. This site would be a much poorer experience were it not for the thousands of people commenting here, adding their own takes and opinions and diversions and links to stories.

It would just be one post from me or a coblogger every hour, and a lot of dead air.

That is what I intend to give twitter: A post I think deserves promotion, and then dead air.

Read the whole thing.