JEB CAN FIX IT? Jeb Bush attempts to revive his floundering campaign with a new slogan:

Am I the only person who made the unfortunate connection with someone rather more notorious who used a similar slogan for his TV series?

Perhaps Jeb might want rethink his slogan while there’s still time. But then, candidates whose campaigns appear to be in a death spiral often make rather ill-conceived decisions. And as the American Spectator posits, “The CNBC debate marked the end of the Bush family’s hold on Republican politics:”

The Weekly Standard’s Jonathan Last judged, correctly, that “Bush’s attack on Rubio was both a tactical and strategic failure. His campaign is cooked.”

This matters, because it puts paid to the entire narrative of the 2016 GOP race as it was built from the outset and the assumptions surrounding that narrative that have informed voter behavior to date.

Jeb Bush as the inevitable GOP nominee, the Establishment choice that the grassroots is powerless to combat, is the single largest factor animating Donald Trump’s rise in the polls. That rise may or may not have stalled, as multiple polls show that Ben Carson has either caught him or passed him (though there is still disagreement on this point), but the race has for quite some time been cast to Republican voters as a choice between Bush the establishmentarian and Trump the iconoclast. Trump has profited greatly from that proposition, and it has fueled his ascent to the top of the polls.

But that is no longer how this race is perceived, because no one sees Bush as inevitable anymore. And if that’s the case, voters terrified of a Mitt Romney-style fix being in are now free to vote for the candidate they’d really like to see win instead of playing defense and supporting the one they think can stop the candidate they’re terrified of.

I feel badly piling onto Jeb as his campaign appears to circle the drain. On the other hand, look who is attempting to boost Jeb’s prospects…