JONAH GOLDBERG: What Other GOP Candidates Can Learn From Trump. “It is true, however, that there is something refreshing about the way Trump talks. It’s not actually candor, though lots of people mistake it for that. Rather, he’s unfiltered. The one thing you can be sure of is that he hasn’t consulted with a political consultant about how to talk. He doesn’t worry what the liberal editors at the New York Times or the Washington Post — or, for that matter, the conservative editors at National Review — think of him. . . . There are many reasons the non-politicians — Trump, Ben Carson, and Carly Fiorina — are doing so well, but near the top is the fact that they haven’t internalized the language of political consultants and pundits. They understand something the politicians have forgotten: Politics is about sales.”

Yep. And selling only seems easy to you if you’ve never done it.