BYRON YORK: The road to ELLE: ClintonWorld’s plutographic presidential rollout.

As part of the rollout of her presidential campaign, Hillary Clinton chose the Huffington Post to publish a new “epilogue” to her tepidly-received 2014 memoir, Hard Choices. A significant part of the chapter is about Clinton’s happiness at becoming a grandmother, now that daughter Chelsea Clinton has had a daughter of her own, Charlotte. But the epilogue’s broader point is Clinton’s intention to make much of her 2016 campaign about fighting inequality.

“I have always believed that every child should have the chance to live up to his or her God-given potential,” Clinton wrote. “I’m more convinced than ever that our future in the 21st century depends on our ability to ensure that a child born in the hills of Appalachia or the Mississippi Delta or the Rio Grande Valley grows up with the same shot at success that Charlotte will.”

With those carefully-chosen regions and the voting groups they represent — Appalachia for working-class whites, the Delta for blacks, Rio Grande for Hispanics — Clinton took care to associate herself with opportunity for those parts of the American electorate struggling the most to get ahead, or just to maintain their place, in today’s economy.

All of which made another part of the Clinton rollout — a new photo spread in the trendy fashion magazine ELLE featuring Chelsea Clinton modeling high-priced clothing, jewelry and shoes while discussing equal opportunity — all of that made for a discordant note in ClintonWorld’s big week.

One photo in the ELLE article featured this caption:

Chelsea Clinton in a Gucci dress, Mateo New York bracelet, Cartier bracelet, Garland Collection ring, Halleh ring.

Another photo featured this caption:

Derek Lam blouse, Stella McCartney trousers, Bulgari necklace, Tiffany & Co. bracelets, Trollbeads bangle, Garland Collection ring, Halleh ring, Brian Atwood pumps.

Cartier, Gucci, Bulgari — they are some of the most expensive names in the fashion business, and in this case they are the background to Chelsea Clinton’s thoughts on equality of opportunity, especially for women.

Just marry well, or choose a good father, and you too can fight women’s inequality!