NATIONAL JOURNAL: Democrats Not Giving Up On “War On Women” Tactic Yet:

Democrats are far from finished with their “war on women” campaign strategy, midterm losses be damned.

Critics said Democrats’ focus on topics such as abortion rights and access to contraception proved to be a losing strategy in 2014. But leading Senate Democratic strategists aren’t backing away from the message just yet. They don’t necessarily defend the way the strategy was executed, but they do think a focus on female voters and the subjects they care about will resonate in next year’s races—especially as Republicans on Capitol Hill debate new abortion legislation. . . .

Democrats once considered Sen. Mark Udall’s Colorado race against Republican Cory Gardner an ideal place to emphasize abortion rights and contraception, hoping it would carry Colorado’s cosmopolitan, socially liberal electorate. It had worked there in 2010, when Democratic Sen. Michael Bennet won reelection after successfully characterizing his opponent (now-Rep. Ken Buck) as too extreme.

But by the late summer, with polls showing a close race, Democrats began to worry that Udall—who was saddled with the moniker “Senator Uterus”—had too narrowly focused on abortion rights, at the expense of a more well-rounded message. The criticism crystalized by October when The Denver Post, in an endorsement for Gardner, castigated Udall for running an “obnoxious single-issue campaign.” Udall lost the race, the first Democratic gubernatorial or Senate candidate to do so in Colorado since 2002.

Despite the criticism, Democrats insisted that although the campaign made mistakes, focusing heavily on something like access to contraception was the right thing to do. Their polling backed it up: According to sources close to the Udall campaign, every time the senator wavered from that message, Gardner’s lead would increase. (Lopach, for his part, said that because he just joined the DSCC he wasn’t equipped to assess whether the Udall campaign had focused too heavily on abortion rights.)

To some of them, the message was right—it just wasn’t enough to overcome an unpopular president and strong Republican candidate like Gardner.

My sense is that men are going from indifferent, to seriously turned-off by all this gynocentric rhetoric. So what will the Dems do when their war on women schtick costs them more male votes than it gains them female votes?