August 19, 2014

MARK TAPSCOTT: Are Republicans Smart Enough To Become The Party Of The Millennials?

Minorities and millennials were the core of President Obama’s 2008 and 2012 election victories, and, according to conventional political wisdom, will continue to be the twin anchors of the Democratic Party for the foreseeable future.

While African-Americans appear to be the modern equivalent of “Yellow Dog Democrats,” evidence is steadily growing that millennials are a different matter entirely. . . . Chamorro-Premuzic notes that millennials are more likely to highly value freedom and independence, and to overestimate their own talents and to underestimate the difficulties inherent in entrepreneurial endeavors.

The key here is millennials hate to be told what to do. They want to do things their way and be creative about it. Getting rich isn’t their first priority.

Interestingly, Silicon Valley no longer has the appeal it did to younger workers, according to Chamorro-Premuzic It is now seen among millennials as too big and greedy.

Regardless why millennials want to be independent, that desire could make them unusually receptive to a political message that emphasizes the importance of encouraging entrepreneurial freedom.

Besides, it’s the right thing to do.