March 4, 2014

WELL, THIS SUCKS, AND WILL CAUSE ME TO LEAVE KEURIG, I EXPECT: Keurig’s next generation of coffee machines will have DRM lockdown: Green Mountain fixates on controlling the coffee pod market.

Keurig is setting itself up to attempt a type of coffee “DRM” on the pods used in its coffee-making machines, according to a report from Techdirt. Keurig’s next-gen machines would be unable to interact with third-party coffee pods, thus locking customers into buying only the Keurig-branded K-cups or those of approved partners.

That’s just lame and tacky.

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