January 19, 2014

A LOOK AT THE HISTORY OF VELVEETA. “In 1918, Frey figured out how to use similar technology to help recoup some of the factory’s waste. He learned that by adding a by-product of cheesemaking called whey, which is the liquid released from curds during the cheesemaking process, to the leftover Swiss bits, he could create a very cohesive end-product. Frey named the product Velveeta, and in 1923, the Velveeta Cheese Company became its own corporation. It was successful for a while as its own company (which was based out of Monroe, NY), but in 1927, it was sold to Kraft Foods.”

Blessed are the cheesemakers.