August 31, 2013
ADVICE TO YOUNGER EMPLOYEES: Get Off Email And Pick Up The Phone.
Advertising sales were down and Ms. Baxter identified a reason: Her sales staff, all under age 35, were emailing clients with their pitches, not calling them on the phone.
Younger workers may have mastered technologies that some of their older colleagues have barely heard of, such as photo and video sharing apps Instagram and Vine, but some bosses wish they’d learn a more traditional skill: picking up the phone.
While Millennials—usually defined as people born between 1981 and the early 2000s—are rarely far from their smartphones, they grew up with a wider array of communication tools, such as texting and online chatting, and have different expectations for how and when they’d like to be reached. In the workplace, some managers say avoiding the phone in favor of email can hurt business, hinder creativity and delay projects.
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