August 12, 2013
FROM HONDA, an effort to save America’s Drive-Ins. “America’s drive-in movie theaters are on the brink of extinction. At their peak in the 1950s and ’60s, the country boasted over 4000 of the open-air cinemas. Today there are 368, and these holdovers from the analog era are in trouble. The problem, as illustrated in this excellent L.A. Times piece, is that most of them still use traditional film projectors. Hollywood, whose fortunes were built on celluloid, is getting ready to stop distributing film prints altogether after this year. Digital projection is now the norm.” Honda is trying to help.